A Milky Way Map is a visualisation of the geography of an enterprise’s business. It shows the big picture in a single view by combining the customer’s and the organisation’s business perspectives.
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Enterprise Design
Enterprise Design covers all that is meaningful for understanding the enterprise as a whole. It is a holistic approach to designing better enterprises through three facets: identity, experience and architecture, and their intersections: organisation, brand and product.
Enterprise Design Perspectives
Enterprise Design approach is based on the Facet Model, which consists of three facets and their intersections. These facets exist in all the enterprises. They are characteristics, qualities, that enterprises have by their nature, no matter of the size, no matter if they are intentionally designed or not. The facets represent the perspectives, the viewpoints, from which an enterprise can be observed.