Customer Perspective and Organisation Perspective

The customer meets the organisation at the service interface. The customer has needs, tasks to do (jobs to be done), which are served by the offerings of the organisation. That's where the customer and organisation perspectives meet. And that is valuable for both the customer and the organisation.

Milky Way Map with EDGY

A Milky Way Map is a visualisation of the geography of an enterprise’s business. It shows the big picture in a single view by combining the customer’s and the organisation’s business perspectives.

Enterprise Design

Enterprise Design covers all that is meaningful for understanding the enterprise as a whole. It is a holistic approach to designing better enterprises through three facets: identity, experience and architecture, and their intersections: organisation, brand and product.

EDGY examples

EDGY is an open-source language for enterprise design. The EDGY is created for visualizing enterprises, and designed to connect people from different disciplines and become collaborative co-creators of better enterprises.

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