{"id":12725,"date":"2025-01-11T09:54:25","date_gmt":"2025-01-11T07:54:25","guid":{"rendered":"https:\/\/hosiaisluoma.fi\/design\/?p=12725"},"modified":"2026-03-20T06:08:07","modified_gmt":"2026-03-20T04:08:07","slug":"business-identity-with-edgy","status":"publish","type":"post","link":"https:\/\/hosiaisluoma.fi\/design\/business-identity-with-edgy\/","title":{"rendered":"Applying Business Identity with EDGY"},"content":{"rendered":"\n

This is a chapter from the EDGY Cookbook<\/a> (load complete PDF version of the EDGY Cookbook from this link<\/a>).<\/p>\n\n\n\n

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Identity<\/h2>\n\n\n
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Identity<\/strong> defines what is going on in and around the enterprise [3][4]. It defines what is the mission and purpose of the enterprise, what is the story and what are the goals, and beliefs and values. Identity motivates people and drives the enterprise and all its change activities. Identity defines the fundamental, crucial, reason for being.<\/p>\n\n\n\n

Identity is covering existential matters and questions: why something exists, where it comes from, where it is now, and where it is going. Identity covers the past, the present and the future of the enterprise.<\/p>\n\n\n\n

The values and beliefs enterprises exhibit through their messages and actions. <\/p>\n\n\n\n

Identity<\/strong> covers existential matters and questions related to an enterprise: why something exist in the first place, where it comes from, where it is now, and where it is going? Why we do what we do? Identity defines the purpose of an entity, whether it is an enterprise or any part of it. Identity drivers the enterprise. Identity covers the past, the present and the future of an entity. Every entity has an identity, or identification, characteristics of the purpose, and reason for being. Person, organisation, system, product etc. Identity comes to life in culture<\/em>. The icon, the thought bubble, referes ro what people are having their heads.<\/p>\n\n\n\n

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Enterprise Design<\/h2>\n\n\n\n

The Enterprise Design is a holistic, coherent, and human-centric approach for designing better enterprises. Enterprise Design utilizes the EDGY language to enable collaboration between disciplines, leverages on collaboration and encourages to co-design. <\/p>\n\n\n

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\"EDGY<\/figure>\n<\/div>\n\n\n

The Enterprise Design approach is based three facets: 1) identity, 2) experience and 3) architecture, together with their intersections: a) organisation, b) brand and c) product. All these facets and their intersections exist in typical enterprises, no matter the size or scope. These facets and intersections form the Facet Model<\/strong>, which can be used for asking questions for designing and reframing all kinds of design challenges. The Facet Model can be used as an analysis tool to shift perspectives and reframe challenges into new ideas – from different angles.<\/p>\n\n\n\n

As a holistic, coherent, human-centric and collaborative approach, the Enterprise Design tackles the following problems: isolated design disciplines, diverse methods and separated tools, different terminologies, different visualisation languages, lack of communication over practices and organisation units, different substance- and subject matter experts etc. <\/p>\n\n\n\n

The Enterprise Design enables people in enterprises to collaborate, communicate and create shared designs, in all the change activities and business transformations, no matter of the scale or size of those efforts, for making better decisions – for creating better enterprises.<\/p>\n\n\n\n

Enterprise Design <\/strong>facilitates the holistic co-design of enterprises through three coherent facets: identity, experience and architecture.<\/p>\n\n\n\n

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Identity Examples<\/h2>\n\n\n\n
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Identity:<\/p>\n\n\n\n