{"id":12744,"date":"2025-01-11T13:45:00","date_gmt":"2025-01-11T11:45:00","guid":{"rendered":"https:\/\/hosiaisluoma.fi\/design\/?p=12744"},"modified":"2025-11-15T16:46:02","modified_gmt":"2025-11-15T14:46:02","slug":"introduction-to-edgy","status":"publish","type":"post","link":"https:\/\/hosiaisluoma.fi\/design\/introduction-to-edgy\/","title":{"rendered":"Introduction to EDGY"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/hosiaisluoma.fi\/design\/enterprise-design-with-edgy-cookbook\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"308\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/EDGY-Cookbook-logo.png\" alt=\"\" class=\"wp-image-12785\" style=\"width:146px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/EDGY-Cookbook-logo.png 480w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/EDGY-Cookbook-logo-300x193.png 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>This is a chapter from the&nbsp;<a href=\"https:\/\/hosiaisluoma.fi\/design\/enterprise-design-with-edgy-cookbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">EDGY Cookbook<\/a>&nbsp;(load complete PDF version of the EDGY Cookbook from this&nbsp;<a href=\"https:\/\/hosiaisluoma.fi\/Enterprise-Design-Cookbook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>). <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Enterprise<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"192\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-105.png\" alt=\"\" class=\"wp-image-10393\" style=\"width:96px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>&#8220;An enterprise is an endeavour of people with a shared ambition&#8221; [3]. An enterprise is a human-centric entity of behavior and structure, a <em>coherent whole<\/em> with something in common. It consists of people and assets for performing behavior for a reason. Typically, we tend to consider an enterprise as single organisation. However, it is often bigger than that: cooperation of several organisations in a network, or collaboration in an ecosystem. In this context, the focus is on people, and on outcomes an enterprise is producing. \u2018From people to people.\u2019<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">An <strong>enterprise<\/strong> serves a clear purpose, is useful to people, and delivers on its promises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enterprise Design<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-107.png\" alt=\"\" class=\"wp-image-10398\" style=\"width:338px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-107.png 1206w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-107-300x33.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-107-1024x112.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-107-768x84.png 768w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n<\/div>\n\n\n<p>The Enterprise Design is a holistic, coherent, and human-centric approach for designing better enterprises. Enterprise Design utilizes the EDGY language to enable collaboration between disciplines, leverages on collaboration and encourages to co-design. [3] <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"1208\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-106.png\" alt=\"EDGY Facet Model\" class=\"wp-image-10395\" style=\"width:290px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-106.png 1276w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-106-300x284.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-106-1024x969.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-106-768x727.png 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/><\/figure>\n<\/div>\n\n\n<p>The Enterprise Design approach is based three facets: 1) identity, 2) experience and 3) architecture, together with their intersections: a) organisation, b) brand and c) product. All these facets and their intersections exist in typical enterprises, no matter the size or scope. These facets and intersections form the <strong>Facet Model<\/strong>, which can be used for asking questions for designing and reframing all kinds of design challenges. The Facet Model can be used as an analysis tool to shift perspectives and reframe challenges into new ideas &#8211; from different angles.<\/p>\n\n\n\n<p><strong>Problem space and the solution.<\/strong> As a holistic, coherent, human-centric and collaborative approach, the Enterprise Design tackles the following problems: isolated design disciplines, diverse methods and separated tools, different terminologies, different visualisation languages, lack of communication over practices and organisation units, different substance- and subject matter experts etc. Fortunately, the Enterprise Design approach provides shared understanding with a common language &#8211; to innovate and transform.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\"><strong>Enterprise Design <\/strong>facilitates the holistic co-design of enterprises through three coherent facets: identity, experience and architecture.<\/p>\n\n\n\n<p>The Enterprise Design enables people in enterprises to collaborate, communicate and create shared designs, in all the change activities and business transformations, no matter of the scale or size of those efforts, for making better decisions &#8211; for creating better enterprises.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\"><strong><em>Better Enterprises<\/em><\/strong> pursue a clear purpose, are useful for people and their lives, perform and deliver on their promises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>EDGY<\/strong> &#8211; <em><strong>E<\/strong>nterprise <strong>D<\/strong>esign <strong>G<\/strong>raph Interpla<strong>Y<\/strong><\/em><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"178\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-108.png\" alt=\"\" class=\"wp-image-10401\" style=\"width:110px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-108.png 528w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-108-300x101.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/figure>\n<\/div>\n\n\n<p>EDGY provides an easy yet expressive language that everyone can use. EDGY offers a simple but powerful language that is accessible to all stakeholder groups within an enterprise. Visualisations with EDGY are simple and attractive, and everyone can interpret them intuitively and quickly. EDGY can be used as a common language for different professionals of diverse disciplines (such as service designers, UX- and CX-designers, product owners, business analysts, architects etc.). EDGY is a simple, colorful and appealing language. It has a limited set of concepts, which are easy to learn and easy to use. Everyone can understand EDGY right away, without a long learning curve.<\/p>\n\n\n\n<p><strong>EDGY tool support<\/strong>. The EDGY language is supported by many tools such as <a href=\"https:\/\/www.drawio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Draw.io<\/a>, Miro, <a href=\"https:\/\/www.qualiware.com\/edgy\" target=\"_blank\" rel=\"noreferrer noopener\">QualiWare<\/a>, <a href=\"https:\/\/www.valueblue.com\/blog\/rethinking-enterprise-design-bluedolphin-powered-by-edgy\" target=\"_blank\" rel=\"noreferrer noopener\">Blue Doplhin<\/a>, <a href=\"https:\/\/plantuml.com\/stdlib#7c3d1cde3762ae3b\" target=\"_blank\" rel=\"noreferrer noopener\">PlantUML<\/a> and more to come. The EDGY diagrams can also be modelled with the <em>Plain Old <\/em>PowerPoint. Free EDGY <a href=\"https:\/\/enterprise.design\/wiki\/EDGY:Tools#EDGY_23_Stencils\" target=\"_blank\" rel=\"noreferrer noopener\">stencils<\/a> are available via <a href=\"https:\/\/enterprise.design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise Design<\/a> pages (<a href=\"https:\/\/enterprise.design\/wiki\/EDGY:Tools\" target=\"_blank\" rel=\"noreferrer noopener\">EDGY Tools<\/a>).<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\"><strong>EDGY <\/strong>is Intersection Group&#8217;s Open Source tool designed to help people create better enterprises. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">References<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a>Intersection Group pages, (intro, tools, learning, events etc.) <\/a><a href=\"https:\/\/intersection.group\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/intersection.group<\/a><\/li>\n\n\n\n<li><a>Enterprise design pages, <\/a><a href=\"https:\/\/enterprise.design\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/enterprise.design\/<\/a><\/li>\n\n\n\n<li><a><em>EDGY language foundations<\/em>, book, 2023, (available as pdf), <\/a><a href=\"https:\/\/intersection.group\/learning\/publications\/\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/li>\n\n\n\n<li><a>EDGY 23 Language Foundations, Online course (4 weeks), Milan Guenther &amp; Wolfgang Goebl, 2023<\/a> <a href=\"https:\/\/intersection.group\/learning\/intersection-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/intersection.group\/learning\/intersection-academy\/<\/a><\/li>\n\n\n\n<li><em>Enterprise Design Patterns<\/em>, Intersection Group book, 2020, (available as pdf) <a href=\"https:\/\/shop.intersection.group\/products\/enterprise-design-patterns?pr_prod_strat=copurchase&amp;pr_rec_id=a09f6f531&amp;pr_rec_pid=7567680471268&amp;pr_ref_pid=8352544194902&amp;pr_seq=uniform\">link<\/a><\/li>\n\n\n\n<li>EDGY 23 product release, launch on 29th March 2023, webinar recording, Milan Guenther &amp; Wolfgang Goebl, <a href=\"https:\/\/www.youtube.com\/watch?v=RX3IsJ9-MiI\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1570\" height=\"324\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-413.png\" alt=\"\" class=\"wp-image-11740\" style=\"width:698px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-413.png 1570w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-413-300x62.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-413-1024x211.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-413-768x158.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-413-1536x317.png 1536w\" sizes=\"auto, (max-width: 1570px) 100vw, 1570px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">Enterprise Design Approach<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Enterprise Design Facet Model<\/h2>\n\n\n\n<p>Enterprise Design approach is based on the Facet Model, which consists of three facets and their intersections.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1730\" height=\"1638\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-11.png\" alt=\"EDGY Facet Model\" class=\"wp-image-9971\" style=\"width:500px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-11.png 1730w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-11-300x284.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-11-1024x970.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-11-768x727.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-11-1536x1454.png 1536w\" sizes=\"auto, (max-width: 1730px) 100vw, 1730px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: The Enterprise Design Facet Model.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>These facets exist in all enterprises and all types of business. They are characteristics and qualities, that enterprises have by their nature, regardless of the size, whether they are intentionally designed or not. The facets represent the perspectives or viewpoints from which an enterprise can be observed holistically.<\/p>\n\n\n\n<p>The facets are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identity<\/strong> \u2013 why do we and our enterprise exist, what motivates and drives us?<\/li>\n\n\n\n<li><strong>Experience<\/strong> \u2013 what people need, feel and want to get done with our help?<\/li>\n\n\n\n<li><strong>Architecture<\/strong> \u2013 how and with what we are running our enterprise?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The intersections are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organisation<\/strong> \u2013 how are we organised?<\/li>\n\n\n\n<li><strong>Brand<\/strong> \u2013 what is our reputation and image?<\/li>\n\n\n\n<li><strong>Product<\/strong> \u2013 what do we make and offer for people\u2019s benefit?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The Facet Model scales to different levels within an enterprise (enterprise-level, domain\/unit, capability area, product- or service area etc.).<\/p>\n\n\n\n<p style=\"font-size:12px\"><strong>Intersections<\/strong> connect the facets. Intersections are shared between adjacent facets. So the suggestion is: when observing a facet, two intersections on the edges are to be observed too. The facets are interconnected via the intersections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Facets<\/a><\/h2>\n\n\n\n<p>Facets are the perspectives which altogether cover the whole enterprise. Faces are the lenses, through which we can zoom into details. When we change the perspective from one facet to another, and then we can observe other aspects and meaningful interconnections between the elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identity Facet<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-12.png\" alt=\"\" class=\"wp-image-9980\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>Identity<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a> defines what is going on in and around the enterprise [3][4]. It defines what is the mission and purpose of the enterprise, what is story and goals, and beliefs and values. Identity motivates people and drives the enterprise and all its change activities. Identity defines the fundamental, crucial, reason for being.<\/p>\n\n\n\n<p>Identity is covering existential matters and questions: why something exists, where it comes from, where it is now, and where it is going. Identity covers the past, the present and the future of the enterprise.<\/p>\n\n\n\n<p>The values and beliefs enterprises exhibit through their messages and actions. [3]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Experience Facet <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-13.png\" alt=\"\" class=\"wp-image-9981\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>Experience defines people\u2019s tasks and journeys, and with which channels they interact with the products and\/or services of the enterprise. The tasks define what people are doing: what are their needs, what are the jobs to be done, and what they want to achieve. Through journeys it is possible to define what are the activities, and the steps they are taking when they are achieving their tasks.<\/p>\n\n\n\n<p>Experience is a personal view of the enterprise, which is observed from a person\u2019s perspective, focusing on the value created for people. Experience is supported by architecture, which is needed to create products and services, which are supporting people\u2019s tasks in their journeys.<\/p>\n\n\n\n<p>The impact through interactions the enterprise has on people and their lives. [3]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Architecture Facet <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-14.png\" alt=\"\" class=\"wp-image-9982\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p><a><\/a><a>Architecture<\/a><a href=\"#_ftn2\" id=\"_ftnref2\">[2]<\/a> defines how the enterprise operates. How are all the parts working together in the enterprise and around it. With architecture, the enterprise is capable of producing outcomes. This is performed by business processes and assets they are using, those of which together form the capabilities of the enterprise.<\/p>\n\n\n\n<p>Architecture realises the products and\/or services of the enterprise. With architecture, the enterprise delivers its products and\/or services on its promises.<\/p>\n\n\n\n<p>The structures needed to make an enterprise operate and connect to the ecosystem. [3]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Intersections<\/a><\/h2>\n\n\n\n<p>With the intersections, the facets overlap and are interconnected. The intersections make the Facet Model complete, a coherent whole, by connecting the dots &#8211; the elements of the enterprise. With the help of the Facet Model, the enterprise can be viewed as a holistic system in which the elements are interconnected with each other, either directly or indirectly. This makes it possible to explore and analyse cause and effects, how a change in an element in one facet affects other elements in other facets via intersections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organisation Intersection <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-15.png\" alt=\"\" class=\"wp-image-9984\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>Organisation structure is needed so that an enterprise can perform its activities that are needed for business operations, and for realizing the products and services for serving the customers. Organisation structure defines how people are organized in units, groups or teams etc. So organisation defines how people communicate and interact with each other, and how the work and responsibilities are shared between the people.<\/p>\n\n\n\n<p>Organisation structure defines how people are organised to perform the activities of the enterprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Intersection <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"130\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-17.png\" alt=\"\" class=\"wp-image-9986\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>Products and services are what the enterprise makes and provides to people. Products and\/or services are the results of the work of the employees, those of which comprise the organisation of the enterprise. Products and\/or services appear in people\u2019s lives, as they go on their journeys when doing their tasks. Products and\/or services are realized (delivered) by the architecture. It can be said the products and\/or services are the reason why the architecture is needed in the first place.<\/p>\n\n\n\n<p>Why do we need products and services? Customers have tasks to do, they have needs. Products and services are what they can use when doing their tasks. Products and services are what an enterprise provides for people\u2019s benefit. Products and services are important because they concretize what an enterprise offers: what is the added value for customers (<em>customer value<\/em>) and value for business owners and investors (<em>business value<\/em>).<\/p>\n\n\n\n<p>Products and services are what the enterprise makes, offers and delivers for people\u2019s benefit<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand Intersection <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"130\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-16.png\" alt=\"\" class=\"wp-image-9985\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>The brand represents the identity of the enterprise internally and externally in the business environment. Brand reflects the organisation&#8217;s identity in the experiences of people, in and around the enterprise. Brand is an \u2018actor\u2019 in people\u2019s lives. It manifests the story of the enterprise and makes its identity visible. The brand is the first impression we get when we see or hear the name of the enterprise or some of its products or services. The brand is the \u2018face of the enterprise\u2019 or \u2018fingerprint\u2019 with which we can identify the enterprise.<\/p>\n\n\n\n<p>Brand reflects the identity of an enterprise as it is perceived in people\u2019s experience.<\/p>\n\n\n\n<p style=\"font-size:12px\"><strong>Identity<\/strong> covers existential matters and questions related to an enterprise: why something exist in the first place, where it comes from, where it is now, and where it is going? Why we do what we do? Identity defines the purpose of an entity, whether it is an enterprise or any part of it. Identity drivers the enterprise. Identity covers the past, the present and the future of an entity. Every entity has an identity, or identification, characteristics of the purpose, and reason for being. Person, organisation, system, product etc. Identity comes to life in <em>culture<\/em>. The icon, the thought bubble, referes ro what people are having their heads.<\/p>\n\n\n\n<p style=\"font-size:12px\"><strong>Architecture<\/strong> in this context, refers to <em>business architecture<\/em>, to enterprise\u2019s operations: how it works, how the business runs in processes etc. The \u2018real\u2019 construction architecture of designing buildings is not the focus area. However, the architecture \u2018house\u2019 icon symbolises how the enterprise is structured and constructed. The Facet Model can be applied to all kinds of architectures.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Using the Facet Model<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Designing the Enterprise<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"780\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-19.png\" alt=\"\" class=\"wp-image-9998\" style=\"width:255px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-19.png 888w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-19-300x264.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-19-768x675.png 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/figure>\n<\/div>\n\n\n<p>An enterprise is constantly changing. Everything moves, everything changes, all the time. Conditions in the business environment are continuously changing, which requires infinite intervention: change activities by managers and mandated change agents (e.g. enterprise designers). <\/p>\n\n\n\n<p>Enterprise Design approach with the Facet Model tackles any design challenges *) from strategic challenges to operational change challenges. This helps enterprises of all sizes to innovate and transform. The Facet Model can be used as a tool in any kind of design challenges, problems to be solved, business transformations of any kind, size and scope etc. The Facet Model can be used for asking fundamental questions: <strong><em>why<\/em><\/strong> does the enterprise exist, <strong><em>what<\/em><\/strong> is its role in people\u2019s lives and <strong><em>how<\/em><\/strong> it is working?<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">The <strong>Facet Model<\/strong> facilitates co-design.<\/p>\n\n\n\n<p style=\"font-size:12px\">*) A <strong>design challenge<\/strong> is a need for change (change demand) that can be initiated or triggered by any event or change in the enterprise&#8217;s environment. A design challenge can be a problem to be solved, or a desire to make things better. A design challenge can cover any aspect of the enterprise. It can concern new business ideas or innovations, or problematic matters (e.g. complexity or inefficiency of business operations). The Facet Model can be used for reframing the challenge and asking questions in different perspectives to help enterprise designers to find better solutions. A design challenge can trigger change initiative, concept design, problem solving, innovation planning, a business transformation of any size and scope etc.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Asking Questions, Considering and Thinking Differently<\/h3>\n\n\n\n<p>The Facet Model can be used to ask questions from different perspectives and take a holistic approach when co-designing solutions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3230\" height=\"1756\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-160.png\" alt=\"\" class=\"wp-image-10703\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-160.png 3230w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-160-300x163.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-160-1024x557.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-160-768x418.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-160-1536x835.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-160-2048x1113.png 2048w\" sizes=\"auto, (max-width: 3230px) 100vw, 3230px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: The Facet Model helps people ask questions from different perspectives.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Reframing Design Challenges<\/h3>\n\n\n\n<p><strong>Perspective switching. <\/strong><em>Reframing<\/em> means changing the perspectives, thinking differently and holistically to clarify what needs to be done and why. The Facet Model can be used for reframing, thinking differently from different perspectives. The perspectives refer to facets Identity, Experience and Architecture.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"1182\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-54.png\" alt=\"EDGY Facet Model\" class=\"wp-image-10136\" style=\"width:346px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-54.png 1254w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-54-300x283.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-54-1024x965.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-54-768x724.png 768w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Facets as perspectives.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Any of these perspectives can be taken as a starting point, depending on the case of the initial design challenge. A challenge is what has been given to be designed.<\/p>\n\n\n\n<p><strong>Design Challenge<\/strong> is a certain matter or issue to be resolved. It can be anything from the strategic level to the operational level. For example, to \u201cdesign a new <em>digital-first<\/em> strategy based on a vision\u201d, or \u201cdefine strategic goals and course of actions for business transformation\u201d, or \u201cplan product portfolio roadmap for digitalization\u201d, or \u201cconsolidate complex application landscape for digital transformation\u201d etc.<\/p>\n\n\n\n<p>Reframing encourages co-designers to think of other aspects instead of only considering the most obvious perspective. Typically, we tend to think of the most obvious solution first <a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a>. However, reframing enables us to think of other ways to solve the problem. We can challenge ourselves e.g. by using the <em>how might we<\/em> (HMW) -technique to find alternative opportunities to think and do things differently.<\/p>\n\n\n\n<p>The Facet Model can be used for asking questions from different perspectives to analysing and finding alternative designs &amp; solutions for creating better outcomes. The facets answer to questions of <em>why<\/em>, <em>what<\/em> and <em>how<\/em> things are happening in and around the enterprise.<\/p>\n\n\n\n<p><strong>Holistic thinking<\/strong>. Reframing with the help of the Facet Model makes it possible to see the whole enterprise at once, and change the perspective for exploring the adjacent facets and\/or intersections. The Facet Model broadens and inspires us to think holistically and creatively, eliminating the need for distinct \u2018boxes\u2019. The perspectives can be used in any order, according to what is appropriate in the specific case of the design challenge. With the Facet Model, we can change the thinking from the enterprise level (<em>Identity<\/em>, <em>Architecture<\/em>) to the personal level (<em>Experience<\/em>). The Facet Model helps co-designers ask the right questions to get the best insight. Such deeper questions help co-designers find the fundamental reasons and root causes behind the design challenges, which in turn leads to better designs. The Facet Model is the best available tool for reframing.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\"><strong>Reframing<\/strong> is looking at a challenge from different perspectives and thinking holistically.<\/p>\n\n\n\n<p>Shared understanding. Different perspectives are relevant but restricted, meaningful but have limited scope (an sich). Some may focus on customer experience, some may focus on business insight, operations or organisational structures etc. However, these specialised approaches of different disciplines are somewhat overlapping: they share the same elements but use specialised terminology. Reframing the design challenges with the EDGY Facet Model helps co-designers to change perspectives, discuss, and find common, shared understanding<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">Our way of thinking or understanding of things can change when we shift our perspective<em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Co-design<\/h3>\n\n\n\n<p>By definition, co-design is a collaborative approach to designing products, services, applications, or experiences. In co-design, stakeholders such as users, customers, designers, and other relevant parties actively participate in the design process. The goal of co-design is to ensure that the final outcome meets the actual needs and preferences of the end-users.<\/p>\n\n\n\n<p>Enterprise Design and the Facet Model enable, encourage and facilitate co-design, which is a collaborative, conversational, coherent approach for design challenges of any kind. Co-design integrates and involves people from different disciplines (co-designers) and stakeholder groups (co-creators) to work together and speak the same language, the EDGY.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">Co-design integrates co-designers to collaborate and speak the same EDGY language.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"186\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-52.png\" alt=\"\" class=\"wp-image-10129\" style=\"width:386px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-52.png 508w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-52-300x110.png 300w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><\/figure>\n<\/div>\n\n\n<p>The Enterprise Design Facet Model can be used to evaluate if the enterprise is well-designed, and if is it producing well-designed outcomes, according to these principles (figure beside).<\/p>\n\n\n\n<p>The facets can be used as \u2018lenses\u2019, in any order, through which people can get into any design challenge when co-designing. This can be done e.g. by zooming into a specific perspective first and then switching to another. This helps people to consider all the aspects at once, without covering them separately. All the elements of an enterprise are interconnected to each other, directly or indirectly, they interact simultaneously and continuously. That is why the Facet Model can help people to analyse design challenges, change their perspective and communicate when co-designing and re-designing the enterprise together.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1722\" height=\"1628\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-458.png\" alt=\"Enterprise Design facet Model\" class=\"wp-image-11912\" style=\"width:620px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-458.png 1722w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-458-300x284.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-458-1024x968.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-458-768x726.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-458-1536x1452.png 1536w\" sizes=\"auto, (max-width: 1722px) 100vw, 1722px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: The Facet Model as an analysis tool.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">The facets can be used as \u2018lenses\u2019, through which people can get into any design challenge.<\/p>\n\n\n\n<p><strong>Boost Agile Development<\/strong> *). Enterprise Design is a human-centric, holistic, coherent, conversational and collaborative approach. This encourages and improves agile development, as people start discussing all the aspects right from the start together. The Enterprise Design facilitates co-design sessions at the beginning of design challenges. This shifting focus from \u201c<em>Big Design Up-Front<\/em>\u201d to collaborative co-design improves the overall end-to-end development and building cycle from ideas to production, as there is more time for high-value collaboration, and less need for producing documentation needed for organisational handovers and knowledge transfers. In addition, co-design increases cooperation over organsational units and silos.<\/p>\n\n\n\n<p style=\"font-size:12px\">*) <strong>Agility<\/strong> is the ability to easily and quickly respond to change. Agile methods cover a wide range of tools and methods such as <a href=\"https:\/\/www.scrum.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scrum<\/a>, Kanban and <a href=\"https:\/\/scaledagileframework.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SAFe<\/a> (Scaled Agile Framework).<\/p>\n\n\n\n<p><strong>Co-designers.<\/strong> Enterprise Design involves and influences several stakeholder- and interest groups, practices, professions, and disciplines, that are communicating and\/or working together as co-creators.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"917\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-459-1024x917.png\" alt=\"\" class=\"wp-image-11915\" style=\"width:515px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-459-1024x917.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-459-300x269.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-459-768x688.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-459-1536x1376.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-459.png 1884w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Enterprise Co-designers.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>An example stakeholder map of co-designers, partners and other interest groups is illustrated beside. Some groups are at the heart of co-design (inner circle), and some groups are somewhat involved or influenced (middle circle), some groups are just interest groups (on the outer circle).<\/p>\n\n\n\n<p><strong>What<\/strong>. Co-design with EDGY enables a common language for different disciplines. With the same terminology, people can understand each other better.<\/p>\n\n\n\n<p><strong>Why<\/strong>. People from diverse practices and backgrounds have their focus on different areas. They have somewhat restricted views of the enterprise. Each discipline has interpretations of its own about what is important. Every group has specialised language and jargon of their own. This is causing suboptimal decisions and designs, unclear communication, inefficient knowledge sharing, general unawareness of the problems, and misunderstandings because of the different names for the same things&#8230;<\/p>\n\n\n\n<p><strong>How<\/strong>. Enterprise Design with the EDGY is a collaborative co-design approach to be applied to design challenges of any size and scope. The EDGY provides a comprehensive Facet Model, which is a useful and practical tool for changing perspectives to get the most out of the cooperation of various disciplines. The EDGY provides shared vocabulary and easy, colorful notation that everybody can understand.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#80ffb7\">EDGY provides a language that encourages specialists and experts to explore and communicate together to enable a coherent enterprise co-design.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1768\" height=\"1770\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-20.png\" alt=\"EDGY\" class=\"wp-image-10002\" style=\"width:440px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-20.png 1768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-20-300x300.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-20-1024x1024.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-20-150x150.png 150w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-20-768x769.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-20-1534x1536.png 1534w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-20-510x510.png 510w\" sizes=\"auto, (max-width: 1768px) 100vw, 1768px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Enterprise Design Elements<\/h2>\n\n\n\n<p>EDGY is based on four elements called <em>Base Elements<\/em>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>People<\/li>\n\n\n\n<li>Outcome<\/li>\n\n\n\n<li>Activity<\/li>\n\n\n\n<li>Object<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With these four base elements *) only, it is possible to describe all (!) enterprises. Using these base elements **), it is possible to describe any enterprise and everything that is going on in and around them in an ecosystem, with sentences like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>People<\/em><\/strong><em> perform <strong>activities<\/strong>, using and creating <strong>objects<\/strong> to achieve <strong>outcomes<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2176\" height=\"396\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-50.png\" alt=\"EDGY\" class=\"wp-image-10092\" style=\"width:688px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-50.png 2176w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-50-300x55.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-50-1024x186.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-50-768x140.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-50-1536x280.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-50-2048x373.png 2048w\" sizes=\"auto, (max-width: 2176px) 100vw, 2176px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\">*) The classification of the generic base elements is inspired by the FBS (Function, Behavior, Structure) ontology.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:12px\"><strong>**) Shapes<\/strong> of the elements: rounded elements are outcomes (functions), arrowed elements are activities (behavior), and square elements are objects (structures). These shapes are used in base elements, facet and intersection elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EDGY Base Elements<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"996\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-25.png\" alt=\"EDGY base elements\" class=\"wp-image-10015\" style=\"width:708px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-25.png 1400w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-25-300x213.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-25-1024x729.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-25-768x546.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">EDGY Identity Elements<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"664\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-31.png\" alt=\"EDGY identity elements\" class=\"wp-image-10026\" style=\"width:699px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-31.png 1430w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-31-300x139.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-31-1024x475.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-31-768x357.png 768w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">EDGY Experience Elements<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"1024\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-27.png\" alt=\"EDGY experience elements\" class=\"wp-image-10018\" style=\"width:693px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-27.png 1430w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-27-300x215.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-27-1024x733.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-27-768x550.png 768w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">EDGY Architecture Elements<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"1322\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-28.png\" alt=\"EDGY architecture elements\" class=\"wp-image-10019\" style=\"width:693px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-28.png 1430w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-28-300x277.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-28-1024x947.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-28-768x710.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-28-270x250.png 270w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">EDGY intersection elements: Organisation, Brand and Product Elements<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1416\" height=\"1302\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-29.png\" alt=\"EDGY intersection elements\" class=\"wp-image-10020\" style=\"width:692px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-29.png 1416w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-29-300x276.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-29-1024x942.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-29-768x706.png 768w\" sizes=\"auto, (max-width: 1416px) 100vw, 1416px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">EDGY Relationships<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"834\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-30.png\" alt=\"EDGY relationships\" class=\"wp-image-10022\" style=\"width:685px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-30.png 1414w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-30-300x177.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-30-1024x604.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-30-768x453.png 768w\" sizes=\"auto, (max-width: 1414px) 100vw, 1414px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Tags and Metrics<\/h3>\n\n\n\n<p>There are two kinds of labels to add to any EDGY element: Tags and Metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"400\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-34.png\" alt=\"EDGY\" class=\"wp-image-10035\" style=\"width:318px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-34.png 1116w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-34-300x108.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-34-1024x367.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-34-768x275.png 768w\" sizes=\"auto, (max-width: 1116px) 100vw, 1116px\" \/><\/figure>\n\n\n\n<p><strong>Tags <\/strong>can be used for differentiating elements of the same type. Tags can be used for depicting additional information about the elements, e.g. priorities. Several tags can be added to an element when appropriate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2688\" height=\"688\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-35.png\" alt=\"EDGY\" class=\"wp-image-10036\" style=\"width:707px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-35.png 2688w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-35-300x77.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-35-1024x262.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-35-768x197.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-35-1536x393.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-35-2048x524.png 2048w\" sizes=\"auto, (max-width: 2688px) 100vw, 2688px\" \/><\/figure>\n\n\n\n<p>Asset types can be defined according to what is appropriate and fits the specific case in context. The minimum set of types (the shortlist below, the MVP) consists of types as follows: application, system software or data. These are the most common types that are enough for 80% of the cases. It is good practice to add some of these Legend -boxes into the diagrams that contain different types of assets. The suggestion is to create context-specific common tags that are used in all the diagrams for the sake of conformity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2232\" height=\"1080\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-36.png\" alt=\"\" class=\"wp-image-10038\" style=\"width:618px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-36.png 2232w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-36-300x145.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-36-1024x495.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-36-768x372.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-36-1536x743.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-36-2048x991.png 2048w\" sizes=\"auto, (max-width: 2232px) 100vw, 2232px\" \/><\/figure>\n\n\n\n<p><strong>Metrics <\/strong>are quantitative and qualitative attributes of the elements, which can be depicted with colored labels. Typically the traffic light coloring is an easy way to indicate certain metrics of elements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2296\" height=\"408\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-37.png\" alt=\"\" class=\"wp-image-10043\" style=\"width:656px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-37.png 2296w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-37-300x53.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-37-1024x182.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-37-768x136.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-37-1536x273.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-37-2048x364.png 2048w\" sizes=\"auto, (max-width: 2296px) 100vw, 2296px\" \/><\/figure>\n\n\n\n<p>With metrics it is possible to add extra information to elements. Here are some examples of the legend boxes that can be added into diagrams to explain what criteria is used. A N\/A (not applicable) metric can be used e.g. when we want to show to from which elements we have no information yet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2156\" height=\"488\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-38.png\" alt=\"\" class=\"wp-image-10046\" style=\"width:640px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-38.png 2156w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-38-300x68.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-38-1024x232.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-38-768x174.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-38-1536x348.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-38-2048x464.png 2048w\" sizes=\"auto, (max-width: 2156px) 100vw, 2156px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Facet and Intersection Elements pre-defined Relations<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4280\" height=\"2616\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-434.png\" alt=\"EDGY elements and relations\" class=\"wp-image-11835\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-434.png 4280w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-434-300x183.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-434-1024x626.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-434-768x469.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-434-1536x939.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-434-2048x1252.png 2048w\" sizes=\"auto, (max-width: 4280px) 100vw, 4280px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Generic and Specific Depiction<\/h2>\n\n\n\n<p>All the base elements have specialised, faceted and colored counterparts in the Facet Model. A similar basic syntax and structure (activity-object-outcome) occurs in every facet. This makes it easy to translate and shift the focus from one facet to another, as the elements are related to each other. Such correspondence elements in all the perspectives make the Facet Model consistent, which eases co-design efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3608\" height=\"2988\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-39.png\" alt=\"EDGY\" class=\"wp-image-10050\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-39.png 3608w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-39-300x248.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-39-1024x848.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-39-768x636.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-39-1536x1272.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-39-2048x1696.png 2048w\" sizes=\"auto, (max-width: 3608px) 100vw, 3608px\" \/><\/figure>\n\n\n\n<p>EDGY introduces specialized variants of the base elements. This makes the EDGY language simple to learn and use, as the same triple of elements can be found in all the facets. It is possible to use the same analogy in all the perspectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>People<\/em><\/strong><em> perform <strong>activities<\/strong>, using and creating <strong>objects<\/strong> to achieve <strong>outcomes<\/strong><\/em>. [3]<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>From which sentence we can formulate versions such as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Customers<\/em><\/strong> experience <strong><em>journeys<\/em><\/strong>, using <strong><em>channels<\/em><\/strong>, to achieve <strong><em>tasks<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Organisations <\/em><\/strong><em>perform <strong>processes<\/strong>, using and creating <strong>assets<\/strong> to enable <strong>capabilities<\/strong><\/em><\/li>\n\n\n\n<li><strong><em>Enterprises<\/em> <\/strong>and its <em>initiatives<\/em><strong><em> <\/em><\/strong><em>communicate <strong>stories<\/strong>, producing <strong>content<\/strong> to achieve <strong>purposes.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The same generic observations can be turned into specialized elements, whenever it is appropriate to change the perspective in a design challenge. This simplicity of the EDGY language\u2019s syntax, and its vocabulary of limited concepts and relationships, and its small number of relation types, make the EDGY easy to learn and use, but expressive enough.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Specialisations<\/h3>\n\n\n\n<p>The core of each facet is the <em>outcome<\/em>, as the whole idea of the enterprise design is to produce well-designed outcomes. The outcome elements, <em>Purpose<\/em>, <em>Task<\/em> and <em>Capability<\/em>, are the most crucial elements, as they represent what is essential in the enterprise. The shape of the outcome element is rounded rectangle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"840\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-40.png\" alt=\"EDGY\" class=\"wp-image-10057\" style=\"width:557px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-40.png 2048w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-40-300x123.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-40-1024x420.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-40-768x315.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-40-1536x630.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p>The behavior in the enterprise is depicted with the elements that represent activities, <em>Story<\/em>, <em>Process<\/em> and <em>Journey<\/em>. The activity is arrow shaped element.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2088\" height=\"836\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-41.png\" alt=\"EDGY\" class=\"wp-image-10058\" style=\"width:580px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-41.png 2088w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-41-300x120.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-41-1024x410.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-41-768x307.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-41-1536x615.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-41-2048x820.png 2048w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-41-1110x444.png 1110w\" sizes=\"auto, (max-width: 2088px) 100vw, 2088px\" \/><\/figure>\n\n\n\n<p>The structural objects of the enterprise are the facet elements, <em>Content<\/em>, <em>Channel<\/em> and <em>Asset<\/em>, and also the Intersection elements <em>Organisation<\/em>, <em>Brand<\/em> and <em>Product<\/em>. The shape of the structural object element is sharp-angled rectangle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2168\" height=\"1288\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-42.png\" alt=\"EDGY\" class=\"wp-image-10059\" style=\"width:588px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-42.png 2168w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-42-300x178.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-42-1024x608.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-42-768x456.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-42-1536x913.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-42-2048x1217.png 2048w\" sizes=\"auto, (max-width: 2168px) 100vw, 2168px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">EDGY in nutshell<\/h2>\n\n\n\n<p>EDGY is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simple<\/strong> and easy, so that everyone can quickly become familiar with its structure and meaning.<\/li>\n\n\n\n<li><strong>Beautiful<\/strong>, colorful, and aesthetically appealing and comfortable for people to work with.<\/li>\n\n\n\n<li><strong>Flexible <\/strong>enough, to leave space for people to interpret and extend it with their own elements, so they can focus on what makes the most sense in their design challenge.<\/li>\n\n\n\n<li><strong>Expressive<\/strong>, rich, broad and comprehensive enough, so that all disciplines to hook into so they can tie their specialised insights into the holistic top-level views that hold them together.<\/li>\n\n\n\n<li><strong>General-purpose<\/strong> to keep the conversations broad and to encourage more specialised languages to hook into it to provide the required specificity when needed.<\/li>\n\n\n\n<li><strong>Common<\/strong>, multi-purpose language for all the various disciplines and stakeholder groups to support collaboration, cooperation and co-design.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3220\" height=\"1508\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-43.png\" alt=\"\" class=\"wp-image-10063\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-43.png 3220w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-43-300x140.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-43-1024x480.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-43-768x360.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-43-1536x719.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-43-2048x959.png 2048w\" sizes=\"auto, (max-width: 3220px) 100vw, 3220px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\"><strong>EDGY<\/strong> is a simple, beautiful, flexible but expressive general-purpose common language.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">Enterprise Design Methods, Techniques, Tools and Patterns<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Enterprise Design In Practice<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"1232\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-44.png\" alt=\"EDGY Facet Model\" class=\"wp-image-10067\" style=\"width:352px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-44.png 1248w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-44-300x296.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-44-1024x1011.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-44-768x758.png 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\" \/><\/figure>\n<\/div>\n\n\n<p>Enterprise Design is a holistic and people-centered approach. It integrates customer-, business- and operational perspectives.<\/p>\n\n\n\n<p>Enterprise Design covers all that is meaningful in the context of an enterprise. Here are some examples of different design disciplines done by certain professional and competence groups of people, that are incorporated in the enterprise design.<\/p>\n\n\n\n<p>Enterprise Design practice is the cooperation and collaboration of different disciplines that work together. Enterprise Design practice is a way of organising people to provide overall design and planning support for business owners at the enterprise level. Enterprise Design practice provides service(s) such as facilitating co-design, providing tools and methods for enabling, inspiring and encouraging to ideation, innovation, analysis and concept design, as well as visualising the design with the appropriate tool(s) by using the EDGY as a common language.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4640\" height=\"1592\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-45.png\" alt=\"\" class=\"wp-image-10068\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-45.png 4640w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-45-300x103.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-45-1024x351.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-45-768x264.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-45-1536x527.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-45-2048x703.png 2048w\" sizes=\"auto, (max-width: 4640px) 100vw, 4640px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Enterprise Design covers all the design activities within an enterprise.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Enterprise Design Perspectives<\/h2>\n\n\n\n<p>All the examples introduced here are mixing and matching together the elements of different facets and intersections of the Facet Model. <\/p>\n\n\n\n<p>The relations between the elements help designers to catch the connections with adjacent facets or intersections. The figures on this page introduce the elements and their relations per each facet. These facet-driven models can be used as starting points for all the modelling cases, and especially for reframing design challenges.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identity Perspective<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-70.png\" alt=\"\" class=\"wp-image-10215\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n<p>When exploring the Identity elements <em>Purpose, Story <\/em>and<em> Content<\/em>, it is useful to include <em>Brand<\/em>&#8211; and <em>Organisation<\/em> -elements in the picture too, for getting the most extensive overview. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1652\" height=\"1376\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-47.png\" alt=\"EDGY\" class=\"wp-image-10074\" style=\"width:454px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-47.png 1652w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-47-300x250.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-47-1024x853.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-47-768x640.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-47-1536x1279.png 1536w\" sizes=\"auto, (max-width: 1652px) 100vw, 1652px\" \/><figcaption class=\"wp-element-caption\">Figure: Identity-related elements.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Experience Perspective<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-71.png\" alt=\"\" class=\"wp-image-10217\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n<p>When exploring the Experience elements <em>Task, Journey <\/em>and<em> Channel<\/em>, it is useful to include <em>Brand<\/em>&#8211; and <em>Product<\/em> -elements in the picture too, for getting the most complementary overview of people insight.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1652\" height=\"1372\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-46.png\" alt=\"EDGY\" class=\"wp-image-10073\" style=\"width:447px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-46.png 1652w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-46-300x249.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-46-1024x850.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-46-768x638.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-46-1536x1276.png 1536w\" sizes=\"auto, (max-width: 1652px) 100vw, 1652px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Experience-related elements.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Architecture Perspective<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-72.png\" alt=\"\" class=\"wp-image-10218\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n<p>When exploring the Architecture elements <em>Capability, Process<\/em> and <em>Asset<\/em>, it is useful to include <em>Organisation<\/em>&#8211; and <em>Product<\/em> -elements in the picture too, for getting the most comprehensive overview.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1652\" height=\"1376\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-48.png\" alt=\"EDGY\" class=\"wp-image-10076\" style=\"width:433px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-48.png 1652w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-48-300x250.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-48-1024x853.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-48-768x640.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-48-1536x1279.png 1536w\" sizes=\"auto, (max-width: 1652px) 100vw, 1652px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Architecture-related elements.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Changing the Perspectives<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"458\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-49.png\" alt=\"\" class=\"wp-image-10084\" style=\"width:373px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-49.png 488w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-49-300x282.png 300w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/figure>\n<\/div>\n\n\n<p>Perspective switching enables us to consider other aspects than the most obvious one. Usually we tend to have a preconception, an initial idea, of how things are. We all have our mental models into which we typically set all the things what we see and experience. By changing the perspective by utilizing the Enterprise Design Facet Model as an analytical tool, we can easily shift perspective from one to another. This encourages us to consider other aspects and recognize all the impacts in the enterprise, even those we didn\u2019t pay attention in the first place at all.<\/p>\n\n\n\n<p><strong>Why changing the perspective?<\/strong> The first impression usually tight us with our existing conceptions (because of several cognitive biases we have, such as <em>anchoring-<\/em> and <em>confirmation bias<\/em>). We typically see only one part or some parts of the whole enterprise. Sometimes we can\u2019t see the \u201cforest from the trees\u201d.<\/p>\n\n\n\n<p>It is just advantageous and practical to think differently, change the perspective and consider other aspects than the most obvious ones. This brings up new aspects, both positive and negative, and makes further decisions better. The fact is, that all the facets are involved, implicitly, anyhow, as &#8220;everything affects everything\u201d. By reframing we can consider all the parts of the enterprise, and all the things that affect or are affected. The is holistic view of the Enterprise Design Facet Model helps with this.<\/p>\n\n\n\n<p>The facets are interconnected via intersections:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"700\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-460.png\" alt=\"\" class=\"wp-image-11918\" style=\"width:164px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-460.png 712w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-460-300x295.png 300w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>The business purpose affects to customer experience, operations and delivery.<\/li>\n\n\n\n<li>The customer experience is affected by identity and architecture.<\/li>\n\n\n\n<li>The architecture exists because of the purpose and goals of the enterprise and customer needs to fulfill.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The reason for reframing can be e.g. an event that has occurred in the business environment, which has changed some conditions or circumstances. Such an occurrence can be either internal or external, either positive or negative in its effects. An occurrence can be e.g. a new disruptive technology innovation, increased\/decreased market share, or decreased customer satisfaction etc. Such a reason causes the need for change in the enterprise. By reframing we can consider all the parts of the enterprise holistically &#8211; as &#8220;everything affects everything\u201d.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">The <strong>Enterprise Design Facet Model<\/strong> can be used as <em><strong>an analysis tool<\/strong><\/em> for perspective switching.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"920\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-51.png\" alt=\"\" class=\"wp-image-10118\" style=\"width:228px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-51.png 856w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-51-279x300.png 279w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-51-768x825.png 768w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Reframing<\/h2>\n\n\n\n<p>By reframing with the Facet Model, we can take a holistic approach and figure out the most beneficial end results (outcomes) for the entire enterprise. Reframing involves asking questions from all perspectives to identify the behavioral or structural elements that can impact solving the initial design challenge or enable achieving the best possible outcome. Finally, everything is interconnected and related in one way or another, either directly or indirectly. The holistic approach considers all perspectives.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By utilising the Facet Model we can change perspectives and ask &#8220;<em>how might we<\/em> do this and that\u201d from other perspectives.<\/li>\n\n\n\n<li>By changing the perspective, we can ask other questions that take another viewpoint to the design challenge.<\/li>\n\n\n\n<li>By asking questions from different perspectives, we can discover new solutions and potential impacts \u2013 positive or negative.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">Reframing is about asking questions from all perspectives to find solutions.<\/p>\n\n\n\n<p>The change demand in the initial brief of a design challenge typically concerns certain aspects and elements only. Matters and issues are clustered around certain preconceptions or the most obvious choices. We tend to jump straight to conclusions quickly. However, maybe the given problem is not the real problem at all, and\/or the solution is not the most successful for the enterprise. When further analysing and reframing the challenge, we can observe different causes and find completely new solutions. At least, we can find other elements that affect or are affected by the initial one.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#80ffb7\">Reframing, and shifting perspectives, help us consider alternative solutions to find the best one for this specific situation, for this problem, based on the information at hand.<\/p>\n\n\n\n<p>With the help of the Facet Model, we can view the challenge through different lenses. We can change our way of thinking and perspective, leading to a solution that might be entirely new and completely different from the first, the most obvious one. Reframing can be started from any facet or intersection, depending on the case of the initial design challenge.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#80ffb7\">Reframing forces us to change our perspective, consider other aspects, and think differently.<\/p>\n\n\n\n<p>The Facet model can be used as an analysis model or common theoretical framework to start discussions with diverse stakeholder groups. Most people can relate to the perspectives and intersections of the Facet Model, making it a good starting point for collaboratively examining design challenges.<\/p>\n\n\n\n<p>It is important to analyse what is really needed &#8211; behind what has been asked. To find the real needs behind the desires. By reframing with the Facet Model, we can take a holistic approach and figure out the most beneficial end results (outcomes) for the entire enterprise.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">The Facet model serves as a holistic, common and general analysis model in co-design.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reframing Pattern Examples<\/h4>\n\n\n\n<p>Example patterns using the EDGY elements to illustrate the reframing procedure.<\/p>\n\n\n\n<p><strong>Pattern Example 1: Reframing Identity to Experience and Architecture.<\/strong><\/p>\n\n\n\n<p>Given that a challenge is initially concerning the Identity perspective, formulated e.g. \u201ccreate a vision for digital transformation\u201d. Then reframing starts from the vision statement, which is modelled with the content element. That expresses the purpose, after which the perspective can be changed via intersections of Brand and Organisation to other perspectives a) to Experience with Tasks, and b) to Architecture with Capabilities. Finally, the offered products and\/or services can be evaluated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2876\" height=\"1268\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-58.png\" alt=\"EDGY\" class=\"wp-image-10151\" style=\"width:782px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-58.png 2876w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-58-300x132.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-58-1024x451.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-58-768x339.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-58-1536x677.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-58-2048x903.png 2048w\" sizes=\"auto, (max-width: 2876px) 100vw, 2876px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Reframing Identity to Experience and Architecture.<\/figcaption><\/figure>\n\n\n\n<p><strong>Pattern Example 2: Reframing Experience to Architecture and Identity<\/strong>.<\/p>\n\n\n\n<p>Given that the challenge is related to the Experience perspective, the initial brief could be e.g. \u201cdesign enterprise\u2019s channel strategy for better customer experience\u201d. Then reframing starts by identifying the channel(s), after which the tasks that customers are trying to achieve are evaluated. Then the perspective can be changed via intersections: a) Product(s) can be evaluated and then changed to the Architecture perspective to evaluate concerning capabilities; b) analyse the Brand and change to the Identity perspective and analyse the purpose(s) of the enterprise. Finally, the organisational structures can be analysed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2900\" height=\"1268\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-59.png\" alt=\"EDGY\" class=\"wp-image-10153\" style=\"width:782px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-59.png 2900w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-59-300x131.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-59-1024x448.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-59-768x336.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-59-1536x672.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-59-2048x895.png 2048w\" sizes=\"auto, (max-width: 2900px) 100vw, 2900px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Reframing Experience to Architecture and Identity.<\/figcaption><\/figure>\n\n\n\n<p><strong>Pattern Example 3: Reframing Architecture to Identity and Experience<\/strong>.<\/p>\n\n\n\n<p>Given that the challenge is covering the Architecture perspective, the initial design brief could be for example \u201cconsolidate complex legacy application landscape for digitalization\u201d. Then reframing starts by identifying the application assets, from which we get into the capabilities that lead us to concerning products and organisation structures. Then we can change the perspective via these intersections. We can a) analyse purpose(s) and change to the Identity perspective. And, we can b) evaluate the tasks and change to the Experience perspective. Finally, we can end up analysing the brand of the enterprise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2896\" height=\"1276\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-60.png\" alt=\"EDGY\" class=\"wp-image-10154\" style=\"width:782px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-60.png 2896w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-60-300x132.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-60-1024x451.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-60-768x338.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-60-1536x677.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-60-2048x902.png 2048w\" sizes=\"auto, (max-width: 2896px) 100vw, 2896px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Reframing from Architecture to Identity and Experience.<\/figcaption><\/figure>\n\n\n\n<p><strong>Reframing with the Facet Model<\/strong>. Reframing can be started from any facet or intersection, from any element. The Facet Model can be used as a \u201cchecklist\u201d for identifying all the affected adjacent elements when considering possible and potential cause-and-effect relationships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2884\" height=\"2440\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-62.png\" alt=\"EDGY Facet Model\" class=\"wp-image-10157\" style=\"width:641px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-62.png 2884w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-62-300x254.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-62-1024x866.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-62-768x650.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-62-1536x1300.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-62-2048x1733.png 2048w\" sizes=\"auto, (max-width: 2884px) 100vw, 2884px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Reframing can be started from any element of the Facet Model.<\/figcaption><\/figure>\n\n\n\n<p><strong>Goal-orientation<\/strong>. It is always good practice to accurately formulate the need for change by setting clear goals and defining desired outcomes. To facilitate goal setting, it is practical to identify the drivers of change &#8211; what motivates us to make changes. Drivers, goals, and outcomes help clarify the challenge and provide a solid starting point for taking action. A table format can serve as a useful tool, from which a visualization can easily be created when needed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1362\" height=\"356\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-63.png\" alt=\"\" class=\"wp-image-10164\" style=\"width:723px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-63.png 1362w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-63-300x78.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-63-1024x268.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-63-768x201.png 768w\" sizes=\"auto, (max-width: 1362px) 100vw, 1362px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Clarifying the need by 1) identifying the drivers, 2) setting the goals and 3) defining the concrete outcomes.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Business Design<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-461.png\" alt=\"\" class=\"wp-image-11921\" style=\"width:150px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-461.png 600w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-461-300x300.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-461-150x150.png 150w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-461-510x510.png 510w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>Business is what an enterprise does. Typically, business is all about providing products and\/or services for the benefit of customers. A business, or enterprise, is run through business operations. Business operations are the day-to-day activities that a business undertakes to produce, deliver, and manage its products or services, as well as to achieve its goals (objectives).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1730\" height=\"1638\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-64.png\" alt=\"Business Design\" class=\"wp-image-10169\" style=\"width:539px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-64.png 1730w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-64-300x284.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-64-1024x970.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-64-768x727.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-64-1536x1454.png 1536w\" sizes=\"auto, (max-width: 1730px) 100vw, 1730px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: The business is what the enterprise is doing.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Understanding what customers value is a good starting point for business design. This is the customer insight, which relates to people&#8217;s <em><strong>experiences<\/strong><\/em> and the role the enterprise plays in their lives. It also relates to the <em><strong>identity<\/strong><\/em> of the enterprise, explaining why it is meaningful to people and how the enterprise runs its business operations through its <em><strong>architecture<\/strong><\/em>.<\/p>\n\n\n\n<p>An enterprise exists to create value, serve customers, deliver services, fulfill its mission, and achieve its vision. Technology is just a tool that enable the fundamental purpose.<\/p>\n\n\n\n<p>The Enterprise Design Facet Model can be used to design and describe the core business in which an enterprise operates. The Enterprise Design and the EDGY language can be applied to design what the enterprise does, how it does it, and why. All the facets and their intersections together form the enterprise\u2019s business. Business is at the heart of the Facet Model, as shown in the figure beside. <\/p>\n\n\n\n<p>When we design and develop the business, we address all these facets and their intersections. Conversely, when focusing on any of these facets or intersections, we are designing the enterprise&#8217;s business.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#80ffb7\">An enterprise exists to create value, serve customers, deliver services, fulfill its mission, and achieve its vision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business<\/h3>\n\n\n\n<p><strong>What is a <em>business<\/em> all about?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A business refers to an <em>enterprising entity<\/em> or organisation comprised of people working together to achieve common goals, aligned with its identity and promises. These entities engage in commercial, industrial, public, or professional activities. Some businesses are for-profit, while others are non-profit, fulfilling a charitable mission or furthering a social cause. These promises explain why an enterprise exists and why it operates as it does, motivating and inspiring the people within the organization. <\/li>\n\n\n\n<li>A business runs operations that produce products (items, goods) or offer services, making them available to customers (consumers, business actors, etc.). This aspect covers the structure and behavior that explains how an enterprise runs its business operations. <\/li>\n\n\n\n<li>A business is focused on meeting the particular needs of people. This aspect defines the needs that an enterprise aims to serve, fulfill, and support.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>These fundamental elements of business can be translated into the core components of the Facet Model: <em>Purpose<\/em>, <em>Task<\/em>, and <em>Capability<\/em>. <em>Purpose<\/em> defines what people believe in and strive for, <em>Task<\/em> defines what people aim to achieve, and <em>Capability<\/em> defines what the enterprise can do. These are the <em>outcome<\/em> *) elements of the facets. Business design can be simplified using these outcome elements, representing the outcome-driven view of the enterprise.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1448\" height=\"1100\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-65.png\" alt=\"EDGY\" class=\"wp-image-10180\" style=\"width:430px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-65.png 1448w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-65-300x228.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-65-1024x778.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-65-768x583.png 768w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\" \/><\/figure>\n<\/div>\n\n\n<p>Focusing on these outcome elements when designing a business, we are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>describing the <strong>identity<\/strong> of the enterprise in terms of the <strong>purpose<\/strong>, which reflects the <em>promises<\/em> that we have stated in the form of stories and content &#8211; via the brand,<\/li>\n\n\n\n<li>defining the <strong>architecture<\/strong> that is comprised of <strong>capabilities<\/strong> as composable business components, with which the business <em>operations <\/em>are enabled, and executed by the processes and supported by the assets and employees of the organisation, and<\/li>\n\n\n\n<li>influencing the experience, specifically regarding tasks that represent customer needs. The experience is shaped by how well the customers&#8217; tasks are fulfilled during their journey, as they interact with the enterprise&#8217;s products and\/or services through various channels.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Business value<\/strong> can be created by delivering <strong>customer value<\/strong> on the promises of the enterprise. This simplification of the business fundamentals clarifies how the Facet Model and its core elements, the outcomes, can be used for analysing and modeling the basic essence of business.<\/p>\n\n\n\n<p>The purpose of the business is to provide goods (products and\/or services) to customers, to fulfill their needs. The figure above illustrates how business capabilities deliver value on enterprise\u2019s promises according to customer\u2019s needs.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">The purpose of the business is to provide goods to customers, to fulfill their needs.<\/p>\n\n\n\n<p><strong>Business basics. <\/strong>Customers have task(s) to do, which are served by the products and\/or services that are produced by the capabilities of the organisation, which have a clear purpose that is made visible to customers via brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2568\" height=\"892\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-66.png\" alt=\"EDGY\" class=\"wp-image-10184\" style=\"width:752px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-66.png 2568w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-66-300x104.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-66-1024x356.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-66-768x267.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-66-1536x534.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-66-2048x711.png 2048w\" sizes=\"auto, (max-width: 2568px) 100vw, 2568px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Business Basics.<\/figcaption><\/figure>\n\n\n\n<p style=\"font-size:12px\">*) <strong>Outcome elements<\/strong> are goals or end results that we want to achieve. An outcome is a purpose to be served, or a task to be supported, or a capability to be performed. While an <em>output<\/em> is a product or service that we create or deliver, an <em>outcome<\/em> is the actual end result, the benefit or advantage that can be achieved. An outcome is the concrete experience that we have at the end of the day. In addition, an <em>outcome<\/em> could be a demand to be served or a problem to be solved with the products or services and a set of activities. Outcome elements of the enterprise comprise the heart of business design.<\/p>\n\n\n\n<p><strong>Business Core<\/strong>. <em>Business operations<\/em>, the actual operational business, is defined by the <em>business architecture<\/em>, which defines how we run our business, and how are we produce our products and services to help customers accomplish their tasks throughout their journeys. Capabilities represent composable business components, with which the products and\/or services are produced. Capabilities combine behavior and structure that belong together.<\/p>\n\n\n\n<p><strong>Business design<\/strong> is an approach to creating and improving businesses that emphasizes innovation, customer-centricity, and holistic thinking. It focuses on the strategic design of a business model, organisational structure, processes, and customer experiences to achieve better results and adapt to changing business environment (e.g. market) conditions. The goal of business design is to align a enterprise&#8217;s strategy, operations, and customer value proposition in a way that creates sustainable competitive advantages. Here are key elements and principles of business design:<span style=\"white-space-collapse: collapse;\"><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer-Centric Approach<\/strong>: Business design places a strong emphasis on understanding the needs, preferences, and pain points of customers. It aims to design products, services, and experiences that meet or exceed customer expectations. Customer-centricity conretised in customer-driven design.<\/li>\n\n\n\n<li><strong>Design Thinking<\/strong>: Business design often incorporates design thinking methodologies, which involve empathy, problem-solving, and iterative prototyping to create innovative solutions. It encourages a creative and user-centered approach to business challenges.<\/li>\n\n\n\n<li><strong>Business Model Innovation<\/strong>: Business design focuses on rethinking and innovating the fundamental aspects of a business model, including revenue streams, value proposition, customer segments, distribution channels, and cost structure. Tools &amp; methods: <em>Business Model Canvas (BMC)<\/em>.<\/li>\n\n\n\n<li><strong>Process Optimisation<\/strong>: It involves analysing and optimizing business processes for efficiency and effectiveness. This can lead to cost savings, improved customer experiences, and faster time to market. Tools &amp; methods: e.g. <em>Lean<\/em>.<\/li>\n\n\n\n<li><strong>Organisational Design<\/strong>: Business design may include redesigning the organisational structure, culture, and talent management strategies to support the desired business outcomes.<\/li>\n\n\n\n<li><strong>Cross-Functional Collaboration<\/strong>: It encourages collaboration between different departments and functions within an organisation to break down silos and ensure a holistic approach to solving business challenges. Tools &amp; methods: co-design, <em>Enterprise Design<\/em> with <em>EDGY<\/em>.<\/li>\n\n\n\n<li><strong>Prototyping and Experimentation<\/strong>: Business design often involves creating prototypes or conducting experiments to test new ideas, strategies, and solutions before implementing them on a larger scale.<\/li>\n\n\n\n<li><strong>Adaptation and Resilience<\/strong>: Business design acknowledges the need for businesses to be adaptable and resilient in the face of changing market conditions, disruptive technologies, and other external factors.<\/li>\n\n\n\n<li><strong>Sustainability and Social Responsibility<\/strong>: Many business design approaches consider sustainability and social responsibility as integral components of a business&#8217;s strategy and operations. <\/li>\n\n\n\n<li><strong>Data-Driven Decision-Making<\/strong>: The use of data and analytics plays a significant role in business design by providing insights for informed decision-making and continuous improvement.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1332\" height=\"1460\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-67.png\" alt=\"Business Design\" class=\"wp-image-10188\" style=\"width:394px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-67.png 1332w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-67-274x300.png 274w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-67-934x1024.png 934w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-67-768x842.png 768w\" sizes=\"auto, (max-width: 1332px) 100vw, 1332px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Business fundamentals: an organisation realises its offerings through its capabilities.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Business design is employed by organisations seeking to remain competitive and innovative in a rapidly changing business environment. It is often used in industries where disruption and adaptation are essential, such as technology, retail, and finance. Design thinking and human-centered design principles are often integrated into business design processes to ensure a focus on the end user and their evolving needs.<\/p>\n\n\n\n<p>Business design from the organisation perspective, is covered by the elements shown in the high-level simplification below. Customers use products and or services, that are produced by the capabilities of the organisation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Products and\/or services are what is provided to customers.<\/li>\n\n\n\n<li>Capabilities represent the core operations of the business: what is required for creating and delivering products and\/or services, what is needed for executing the business in which the enterprise operates.<\/li>\n\n\n\n<li>Organisation *) makes products and\/or services. There is an organisation behind every product or service.<\/li>\n\n\n\n<li>Employees belong to organisation structures, and they are acting in capabilities (to be more precise: employees are actors in the processes of capabilities, or employees play roles of certain profession, skils and competencies).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">Capabilities represent the core of the business operations and delivery.<\/p>\n\n\n\n<p><strong>Capabilities<\/strong> are the basic building blocks of the business, the business DNA, Capabilities are composable business components from which the business is made of. Capabilities \u2018compose together what belongs together\u2019, e.g. processes and assets. Capabilities cover both business and IT aspects. To be more precise, capabilities are realized by processes that require assets (such as applications, data, technologies, devices or facilities etc.). Capabilities combine certain people, processes and assets, that are required so that the enterprise can do what it needs to do according to its purpose. The capability \u201cwireframe pattern\u201d shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1972\" height=\"1724\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-68.png\" alt=\"Capability\" class=\"wp-image-10193\" style=\"width:554px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-68.png 1972w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-68-300x262.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-68-1024x895.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-68-768x671.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-68-1536x1343.png 1536w\" sizes=\"auto, (max-width: 1972px) 100vw, 1972px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\">*) <strong>Organisation<\/strong> can refer to e.g. the whole enterprise, or some of its parts such as business unit, group or team.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\">Capabilities are composable business components.<\/p>\n\n\n\n<p><strong>Architecture<\/strong> *) in this context, refers to <em>business architecture<\/em>, which encompasses an enterprise\u2019s operations: how everything works, how the business runs through processes, how assets are utilized, where and when, and how the organisation functions as a whole.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Business Architecture<\/em> refers to an enterprise\u2019s operations and how it runs its business. In this context, architecture primarily covers the fundamental aspects of the business: people, processes, and assets, working together as a coherent whole of interconnected behavior and structure. Business architecture encompasses everything relevant to running a business. People, processes, and assets are organised into capabilities, which are carried out by organisational structures to produce products and\/or services for customers. In contrast, IT architecture focuses primarily on applications and technologies, while business architecture addresses everything meaningful from a business perspective.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:12px\">*) Architecture and \u2018<em>architecture\u2019<\/em>. The \u2018real\u2019 construction architecture of designing buildings is not the main focus area here, but it can be covered with the Enterprise Design approach and the EDGY Facet Model. The real estate, facility properties and assets are parts of the \u2018architecture\u2019 facet of the Facet Model. These elements of enterprise can be modelled with the Asset-element of EDGY. The EDGY Facet Model is flexible and expressive enough so that it can be used in all the use cases of when designing an enterprise. The Asset-element of the Architecture facet can be used for modelling any tangible or intangible object or resource or artifact in and around the enterprise, e.g. device, equipment, tool, instrument, switch, component, communication network, construction, building, location, electric system, lightning, heating-, plumbing- and air-conditioning (HPAC) systems, drains, software, hardware, applications, data etc.<\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#80ffb7\"><em><strong>Business architecture<\/strong><\/em> covers all that is relevant to run a business, including the alignment of people, processes, and assets to effectively produce and deliver products or services.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Systems Thinking<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"570\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-74.png\" alt=\"\" class=\"wp-image-10232\" style=\"width:328px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-74.png 964w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-74-300x177.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-74-768x454.png 768w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"604\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-462.png\" alt=\"\" class=\"wp-image-11925\" style=\"width:150px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-462.png 608w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-462-300x298.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-462-150x150.png 150w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure>\n<\/div>\n\n\n<p>\u201cSystems Thinking is an approach of making inferences about behavior by developing an increasingly deep understanding of underlying structure.\u201d So it is more like a learning method of getting insight of the enterprise\u2019s behavior and structure, both are sides of the same coin.<\/p>\n\n\n\n<p><strong>Behavior and Structure. <\/strong>A system consists of both behavior and structure. At a large scale, an enterprise (or organisation) or an ecosystem is a system.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1404\" height=\"932\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-75.png\" alt=\"\" class=\"wp-image-10233\" style=\"width:405px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-75.png 1404w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-75-300x199.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-75-1024x680.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-75-768x510.png 768w\" sizes=\"auto, (max-width: 1404px) 100vw, 1404px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: A system consists of behavior and structure.<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"1124\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-76.png\" alt=\"\" class=\"wp-image-10234\" style=\"width:427px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-76.png 1568w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-76-300x215.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-76-1024x734.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-76-768x551.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-76-1536x1101.png 1536w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><\/figure>\n<\/div>\n\n\n<p>A system, such as an enterprise, exists for a reason. The reason, purpose, the outcome, the system itself, can be associated with the output(s) it produces.<\/p>\n\n\n\n<p>A system shares the same characteristics as each of its parts, making it fractal by nature. An enterprise is a system of (sub)systems that belong together.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"872\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-77.png\" alt=\"\" class=\"wp-image-10235\" style=\"width:378px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-77.png 1248w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-77-300x210.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-77-1024x715.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-77-768x537.png 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: A system of systems.<\/figcaption><\/figure>\n\n\n\n<p>In the enterprise context the behavior can be associated with the stories we tell about us, it can be associated with the journeys our customers experience, or it can be associated with operational activities such as processes. Structure can be associated with organisation or assets (of type such as application, data, facility or device).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2648\" height=\"1156\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-78.png\" alt=\"\" class=\"wp-image-10239\" style=\"width:816px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-78.png 2648w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-78-300x131.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-78-1024x447.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-78-768x335.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-78-1536x671.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-78-2048x894.png 2048w\" sizes=\"auto, (max-width: 2648px) 100vw, 2648px\" \/><\/figure>\n\n\n\n<p>Behavior and structure in the form of the EDGY base elements (figure below).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1876\" height=\"1252\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-412.png\" alt=\"\" class=\"wp-image-11738\" style=\"width:583px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-412.png 1876w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-412-300x200.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-412-1024x683.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-412-768x513.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-412-1536x1025.png 1536w\" sizes=\"auto, (max-width: 1876px) 100vw, 1876px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Design Thinking<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"604\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-463.png\" alt=\"\" class=\"wp-image-11926\" style=\"width:150px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-463.png 608w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-463-300x298.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-463-150x150.png 150w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure>\n<\/div>\n\n\n<p>Enterprise design is heavily based on the <strong><em>Design Thinking<\/em><\/strong> approach. The relationship between enterprise design and design thinking is rooted in their shared focus on solving complex problems through a human-centered, co-creative, and iterative process.<\/p>\n\n\n\n<p>Design Thinking is a human-centered, iterative problem-solving methodology used to innovate, develop, and refine products, services, or solutions. It emphasizes empathy with users, creativity in generating ideas, and a hands-on approach to prototyping and testing. This process helps teams focus on user needs, generate diverse solutions, and refine ideas based on real-world feedback. The core of Design Thinking is a deep understanding of the needs, behaviors, and motivations of customers (users). Solutions are designed with empathy to ensure they address real user challenges. Design Thinking encourages <em>multidisciplinary andinterdisciplinary collaboration<\/em>, bringing together diverse perspectives from different fields or areas of expertise to generate more creative and comprehensive solutions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"314\" height=\"262\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-24.png\" alt=\"\" class=\"wp-image-12882\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-24.png 314w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-24-300x250.png 300w\" sizes=\"auto, (max-width: 314px) 100vw, 314px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">EDGY tools<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1778\" height=\"1044\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-10.png\" alt=\"EDGY\" class=\"wp-image-12778\" style=\"width:600px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-10.png 1778w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-10-300x176.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-10-1024x601.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-10-768x451.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-10-1536x902.png 1536w\" sizes=\"auto, (max-width: 1778px) 100vw, 1778px\" \/><\/figure>\n<\/div>\n\n\n<p>The Enterprise Design language, EDGY, from the <a href=\"https:\/\/intersection.group\" target=\"_blank\" rel=\"noreferrer noopener\">Intersection Group<\/a>, enables people to design well-designed outcomes for better enterprises!<\/p>\n\n\n\n<p>EDGY diagrams can be created with several tools, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Draw.io (available as Confluence plugin, which enables lots of features for combining diagrams, text and tables)\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.diagrams.net\" target=\"_blank\" rel=\"noreferrer noopener\">Draw.io net<\/a> (web browser based tool, Windows, Mac)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.drawio.com\" target=\"_blank\" rel=\"noreferrer noopener\">Draw.io desktop<\/a> client<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/miro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.qualiware.com\/edgy\" target=\"_blank\" rel=\"noreferrer noopener\">QualiWare<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.valueblue.com\/bluedolphin\" target=\"_blank\" rel=\"noreferrer noopener\">BlueDolphin<\/a><\/li>\n\n\n\n<li>Powerpoint (stencils from <a href=\"https:\/\/enterprise.design\/wiki\/EDGY:Tools\" target=\"_blank\" rel=\"noreferrer noopener\">EDGY tools<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>More to come.<\/p>\n\n\n\n<p>EDGY stencils (+ lots of information) can be found on the Intersection Group&#8217;s Enterprise Design with EDGY pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.design\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise Design with EDGY<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/enterprise.design\/wiki\/EDGY:Tools\" target=\"_blank\" rel=\"noreferrer noopener\">EDGY Tools<\/a> (stencils for Draw.io, PowerPoint etc.) \n<ul class=\"wp-block-list\">\n<li>E.g. for Draw.io, just drop stencils XML-file to Draw.io user interface, and you will see this on the tool palette: <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"438\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-151.png\" alt=\"\" class=\"wp-image-10638\" style=\"width:452px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-151.png 604w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-151-300x218.png 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a>References<\/a><\/h2>\n\n\n\n<p>[1] Intersection Group pages, <a href=\"https:\/\/intersection.group\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/intersection.group<\/a> <\/p>\n\n\n\n<p>[2] Enterprise Design with EDGY pages, <a href=\"https:\/\/enterprise.design\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/enterprise.design\/<\/a><\/p>\n\n\n\n<p>[3] <em>EDGY language foundations<\/em>, book, 2023, (available as pdf), <a href=\"https:\/\/shop.intersection.group\/products\/edgy-23-softcover\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a> <\/p>\n\n\n\n<p>[4] EDGY 23 Language Foundations, Online course (4 weeks), Milan Guenther &amp; Wolfgang Goebl, <a href=\"https:\/\/intersection.group\/learning\/intersection-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/p>\n\n\n\n<p>[5] <em>Enterprise Design Patterns<\/em>, Intersection Group book, 2020, (available as pdf), <a href=\"https:\/\/shop.intersection.group\/products\/enterprise-design-patterns?pr_prod_strat=copurchase&amp;pr_rec_id=a09f6f531&amp;pr_rec_pid=7567680471268&amp;pr_ref_pid=8352544194902&amp;pr_seq=uniform\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/p>\n\n\n\n<p>[6] EDGY 23 product release, launch on 29th March 2023, webinar recording, Milan Guenther &amp; Wolfgang Goebl, <a href=\"https:\/\/www.youtube.com\/watch?v=RX3IsJ9-MiI\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"650\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-98.png\" alt=\"\" class=\"wp-image-15272\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-98.png 638w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2025\/01\/image-98-294x300.png 294w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/figure>\n\n\n\n<p>&#8212; Eero Hosiaisluoma <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to EDGY introduces the Enterprise Design approach and related visualisatin language. The Enterprise Design is a holistic, coherent, and human-centric approach for designing better enterprises. <\/p>\n","protected":false},"author":1,"featured_media":15272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,4,158],"tags":[55,11,7,24,5],"class_list":["post-12744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-design","category-edgy","category-enterprise-architecture","tag-business-architecture","tag-business-design","tag-edgy","tag-enterprise-architecture","tag-enterprise-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to EDGY - Holistic Enterprise Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosiaisluoma.fi\/design\/introduction-to-edgy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to EDGY - Holistic Enterprise Design\" \/>\n<meta property=\"og:description\" content=\"Introduction to EDGY introduces the Enterprise Design approach and related visualisatin language. 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