{"id":2764,"date":"2023-10-08T09:31:05","date_gmt":"2023-10-08T06:31:05","guid":{"rendered":"https:\/\/hosiaisluoma.fi\/design\/?p=2764"},"modified":"2025-11-15T16:43:55","modified_gmt":"2025-11-15T14:43:55","slug":"enterprise-design-perspectives","status":"publish","type":"post","link":"https:\/\/hosiaisluoma.fi\/design\/enterprise-design-perspectives\/","title":{"rendered":"Enterprise Design Perspectives"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><a>The Enterprise Design Facet Model<\/a><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"936\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-14.png\" alt=\"Enterprise Design Facet Model\" class=\"wp-image-2765\" style=\"width:450px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-14.png 1018w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-14-300x276.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-14-768x706.png 768w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Enterprise Design Facet Model.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Enterprise Design approach is based on the Facet Model, which consists of three facets and their intersections.<\/p>\n\n\n\n<p>These facets exist in all enterprises. They are characteristics and qualities, that enterprises have by their nature, no matter of the size, no matter if they are intentionally designed or not. The facets represent the perspectives, the viewpoints, from which an enterprise can be observed.<\/p>\n\n\n\n<p>The facets are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identity<\/strong> \u2013 why do we<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a> and our enterprise exist, what motivates and drives us?<\/li>\n\n\n\n<li><strong>Experience<\/strong> \u2013 what people<a href=\"#_ftn2\" id=\"_ftnref2\">[2]<\/a> need, feel and want to get done with our help?<\/li>\n\n\n\n<li><strong>Architecture<\/strong> \u2013 how and with what we are running our enterprise?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The intersections<a id=\"_ftnref3\" href=\"#_ftn3\">[3]<\/a> are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organisation<\/strong> \u2013 how are we organized ourselves?<\/li>\n\n\n\n<li><strong>Brand<\/strong> \u2013 what is the reputation and image we provide?<\/li>\n\n\n\n<li><strong>Product<\/strong> \u2013 what do we make and offer?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The Facet Model scales to different levels within an enterprise <a id=\"_ftnref1\" href=\"#_ftn1\">[4]<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-white-background-color has-background\" style=\"font-size:10px\"><a id=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> \u2018<strong>We<\/strong> are the people\u2019, so it is all about us. We are the people who make the enterprise happen. Human-centrism is the fundamental characteristic of the Enterprise Design with EDGY. <a id=\"_ftn2\" href=\"#_ftnref2\">[2]<\/a> <strong>People<\/strong> refer to customers, employees, partners, owners, investors, and other stakeholder groups that are interested in or influenced by the enterprise. <a id=\"_ftn3\" href=\"#_ftnref3\">[3]<\/a> <strong>Intersections<\/strong> connect the facets. Intersections are shared between adjacent facets. So the suggestion is: when observing a facet, two intersections on the edges are to be observed too. The facets are interconnected via the intersections. <a id=\"_ftn1\" href=\"#_ftnref1\">[4]<\/a> <strong>Scaling<\/strong>. An enterprise is fractal. These same characteristics, the facets, exist and appear, not only in the enterprise itself but also in all its parts. E.g. in an organization unit, in a capability, or in a product-\/service area etc. These same facets and their intersections can be seen in each and every design challenge, no matter the size and scope (e.g. large business transformation program, program\/project, concept etc.).<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#80ffb7\">The facets represent the perspectives, the viewpoints, from which an enterprise can be observed.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Facets<\/a> &#8211; the perspectives<\/h2>\n\n\n\n<p>Facets are the perspectives which altogether cover the whole enterprise. Faces are the lenses, through which we can zoom into details. When we change the perspective from one facet to another, and then we can observe other aspects and possible interconnections to other elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identity<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-18.png\" alt=\"\" class=\"wp-image-2774\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>Identity<a id=\"_ftnref1\" href=\"#_ftn1\">[5]<\/a> defines what is going on in and around the enterprise. It defines what is the mission and purpose of the enterprise, what is story and goals, and beliefs and values. Identity motivates people and drives the enterprise and all its change activities. Identity is the fundamental, if not crucial, reason for being.<\/p>\n\n\n\n<p>Identity is covering existential matters and questions: why something exists, where it comes from, where it is now, and where it is going. Identity covers the past, the present and the future of the enterprise.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#80ffb7\">The values and beliefs enterprises exhibit through their messages and actions. [3]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Experience<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"130\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-19.png\" alt=\"\" class=\"wp-image-2775\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>Experience defines people\u2019s tasks and journeys, and with which channels they interact with the products and\/or services of the enterprise. The tasks define what people are doing: what are their needs, what are the jobs to be done, and what they want to achieve. Through journeys it is possible to define what are the activities, and the steps they are taking when they are achieving their tasks.<\/p>\n\n\n\n<p>Experience is a personal view of the enterprise, which is observed from a person\u2019s perspective, focusing on the value created for people. Experience is supported by architecture, which is needed to create products and services, which are supporting people\u2019s tasks in their journeys.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#ffcede\">The impact through interactions the enterprise has on people and their lives. [3]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Architecture<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-20.png\" alt=\"\" class=\"wp-image-2776\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>Architecture<a id=\"_ftnref2\" href=\"#_ftn2\">[6]<\/a> defines how the enterprise operates. How are all the parts working together in the enterprise and around it. With architecture, the enterprise is capable of producing outcomes. This is performed by processes and assets they are using, those of which together form the capabilities of the enterprise.<\/p>\n\n\n\n<p>Architecture realises the products and\/or services of the enterprise. With architecture, the enterprise delivers its products and\/or services \u2013 on promises.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#d4ddff\">The structures needed to make an enterprise operate and connect to the ecosystem. [3]<\/p>\n\n\n\n<p style=\"font-size:10px\"><a id=\"_ftn1\" href=\"#_ftnref1\">[5]<\/a> <strong>Identity<\/strong> covers existential matters and questions: why does something exist in the first place, where it comes from, where it is now, and where it is going? Why we do what we do? Identity defines the purpose of an entity. And, identity covers the past, the present and the future of an entity. Every entity has an identity, or identification, characteristics of the purpose, and reason for being, doesn\u2019t it? Person, organization, system, product\u2026 Identity comes to life in <em>culture<\/em>. <a id=\"_ftn2\" href=\"#_ftnref2\">[6]<\/a> <strong>Architecture<\/strong> in this context, refers to <em>business architecture<\/em>, to enterprise\u2019s operations: how it works, how the business runs in processes etc. The \u2018real\u2019 construction architecture of designing buildings is not the focus area. However, the architecture \u2018house\u2019 icon symbolizes how the enterprise is structured and constructed. The Facet Model can be applied to all kinds of architectures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Intersections<\/a> &#8211; where the perspectives overlap<\/h2>\n\n\n\n<p>With the intersections, the facets overlap and are interconnected. The intersections make the Facet Model complete, a coherent whole, by connecting the dots &#8211; the elements of the enterprise. With the help of the Facet Model, the enterprise can be seen as a system, in which the elements are interconnected with each other, directly or indirectly. This makes it possible to explore and analyse cause and effects, how a change in an element in one facet affects other elements in other facets via intersections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organisation<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"132\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-21.png\" alt=\"\" class=\"wp-image-2777\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>Organisation structure is needed so that an enterprise can perform its activities that are needed for business operations, and for realizing the products and services for serving the customers. Organisation structure defines how people are organized in units, groups or teams etc. So organization defines how people communicate and interact with each other, and how the work and responsibilities are shared between the people.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#a8f0fe\">Organisation structure defines how people are organised to perform the activities of the enterprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"130\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-23.png\" alt=\"\" class=\"wp-image-2779\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>Products and services are what the enterprise makes and provides to people. Products and\/or services are the results of the work of the employees, those of which comprise the organization of the enterprise. Products and\/or services appear in people\u2019s lives, as they go on their journeys when doing their tasks. Products and\/or services are realized (delivered) by the architecture. It can be said the products and\/or services are the reason why the architecture is needed in the first place.<\/p>\n\n\n\n<p>Why do we need products and services? Customers have tasks to do, they have needs. Products and services are what they can use when doing their tasks. Products and services are what an enterprise provides for people\u2019s benefit. Products and services are important because they concretize what an enterprise offers: what is the value added for customers (customer value) and value for business owners and investors (<em>business value<\/em>).<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#f3cfff\">Products and services are what the enterprise makes, offers and delivers for people\u2019s benefit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"130\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-22.png\" alt=\"\" class=\"wp-image-2778\" style=\"width:75px\"\/><\/figure>\n<\/div>\n\n\n<p>The brand represents the identity of the enterprise internally and externally in the business environment. Brand reflects the organization&#8217;s identity in the experiences of people, in and around the enterprise. Brand is an \u2018actor\u2019 in people\u2019s lives. It manifests the story of the enterprise and makes its identity visible. The brand is the first impression we get when we see or hear the name of the enterprise or some of its products or services. The brand is the \u2018face of the enterprise\u2019 or \u2018fingerprint\u2019 with which we can identify the enterprise.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fde0a8\">Brand reflects the identity of an enterprise as it is perceived in people\u2019s experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Using the Facet Model<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Design Challenges<\/h3>\n\n\n\n<p>An enterprise is constantly changing. Everything moves, everything changes, all the time. Conditions in the business environment are continuously changing, which requires infinite intervention: change activities by managers and mandated change agents (e.g. enterprise designers):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1168\" height=\"800\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-24.png\" alt=\"\" class=\"wp-image-2781\" style=\"width:250px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-24.png 1168w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-24-300x205.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-24-1024x701.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-24-768x526.png 768w\" sizes=\"auto, (max-width: 1168px) 100vw, 1168px\" \/><\/figure>\n<\/div>\n\n\n<p>Enterprise Design approach with the Facet Model tackles any design challenges<a id=\"_ftnref3\" href=\"#_ftn3\">[7]<\/a> from strategic challenges to operational change challenges. This helps enterprises of all sizes to innovate and transform. The Facet Model can be used as a tool in any kind of design challenges, problems to be solved, business transformations of any kind, size and scope etc. The Facet Model can be used for asking fundamental questions: <strong><em>why<\/em><\/strong> the enterprise exists, <strong><em>what<\/em><\/strong> is its role in people\u2019s lives and <strong><em>how<\/em><\/strong> it is working. <\/p>\n\n\n\n<p>The Facet Model supports enterprise innovation and transformation design of all kinds.<\/p>\n\n\n\n<p>Enterprise Design covers change activities such as co-design and reframing design challenges. The EDGY Facet Model helps people to ask questions when reframing in co-designing, as shown in the figure below.<\/p>\n\n\n\n<p style=\"font-size:10px\"><a id=\"_ftn3\" href=\"#_ftnref3\">[7]<\/a> A <strong>design challenge<\/strong> is any need for change that can be initiated or triggered by any event or changed condition in the environment of the enterprise. E.g. change demand, change initiative, concept design, problem solving, innovation planning, business transformation of any size and scope etc. A design challenge, instead, can cover any aspect of the enterprise. It can concern new business ideas or innovations, or problematic matters (e.g. complexity or inefficiency business operations,) as well. In all the cases, the Facet Model can be used for reframing the challenge and asking questions in different perspectives, which helps enterprise designers to find better solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Asking Questions, Considering &amp; Thinking Differently<\/a><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3266\" height=\"1762\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-403.png\" alt=\"\" class=\"wp-image-9940\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-403.png 3266w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-403-300x162.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-403-1024x552.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-403-768x414.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-403-1536x829.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-403-2048x1105.png 2048w\" sizes=\"auto, (max-width: 3266px) 100vw, 3266px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a>Reframing<\/a> &#8211; Perspective Switching<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"856\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-26.png\" alt=\"\" class=\"wp-image-2787\" style=\"width:300px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-26.png 1040w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-26-300x247.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-26-1024x843.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-26-768x632.png 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/figure>\n<\/div>\n\n\n<p>Reframing means changing the perspectives and thinking holistically to clarify what needs to be done and why. The Facet Model can be used for reframing, thinking differently from different perspective. The perspectives refer to facets Identity, Experience and Architecture.<\/p>\n\n\n\n<p>The Facet Model can be used for asking questions from different perspectives, to analysing and finding alternative designs &amp; solutions for creating better outcomes. The facets answer to questions <em>why<\/em>, <em>what<\/em> and <em>how<\/em> things are happening in the enterprise. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"856\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-27.png\" alt=\"\" class=\"wp-image-2788\" style=\"width:300px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-27.png 1040w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-27-300x247.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-27-1024x843.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-27-768x632.png 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/figure>\n<\/div>\n\n\n<p>Any of these perspectives be taken as a starting point, depending on the case of the initial design challenge. A challenge is what has been given to be designed.<\/p>\n\n\n\n<p><strong>Design Challenge<\/strong> is a certain matter or issue to be resolved. It can be anything from the strategic level to the operational level. For example, to \u201cdesign a new <em>digital-first<\/em> strategy based on a vision\u201d, or \u201cdefine strategic goals and course of actions for business transformation\u201d, or \u201cplan product portfolio roadmap for digitalization\u201d, or \u201cconsolidate complex application landscape for digital transformation\u201d etc.<\/p>\n\n\n\n<p>Reframing encourages co-designers to think of other aspects instead of only considering the most obvious perspective. Typically, we tend to think of the most obvious solution first [8]. However, reframing enables us to think of other ways to solve the problem. We can challenge ourselves e.g. by using the <em>how might we<\/em> (HMW) -technique to find alternative opportunities to think and do things differently.<\/p>\n\n\n\n<p><strong>Holistic thinking<\/strong>. Reframing with the help of the Facet Model makes it possible to see the whole enterprise at once, and change the perspective for exploring the adjacent facets and\/or intersections. The Facet Model enlarges and feeds our inspirations for thinking holistically out of the box. The perspectives can be used in any order, according to what is appropriate in the case of the design challenge. With the Facet Model, we can change the thinking from the enterprise level (Identity, Architecture) to the personal level (Experience). The Facet Model helps co-designers ask the right questions to get the best insight. Such deeper questions help co-designers find the fundamental reasons and root causes behind the design challenges, which in turn leads to better designs. The Facet Model is the best available tool for reframing.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#80ffb7\"><em>Reframing<\/em> is looking at a challenge from different perspectives and thinking holistically.<\/p>\n\n\n\n<p>All the perspectives of different disciplines are relevant but restricted. All the perspectives are meaningful but have limited scope. Some may focus on costs, human resources and money, some may focus on customer insight and -experience, whereas others may focus on business insight, organizational structures, employee experience, or operations etc. However, all of those different perspectives and specialised frameworks of different disciplines are somewhat overlapping: they share the same elements but use specialized terminology. Reframing the design challenges with the EDGY Facet Model, helps co-designers to change perspectives, discuss, and find common, shared understanding.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#80ffb7\"><em>\u201cEverything can change if we change our perspective.\u201d<\/em><\/p>\n\n\n\n<p style=\"font-size:10px\"><a id=\"_ftn1\" href=\"#_ftnref1\">[8]<\/a> <strong>Obvious choices<\/strong>. It\u2019s in human nature to take the most obvious, the straightest and shortest path first, because of the many biases we have, e.g. confirmation bias, anchoring bias etc. Biases are psychological mechanisms to make new things easier for ourselves, and for our mental models. Biases are natural, as our brains are \u2018lazy\u2019 by their default \u2018factory settings\u2019. Biases are obstacles to open, unprejudiced, and fresh thinking. In addition, we tend to jump straight to conclusions because we think we know enough. It is a good practice \u201cnot to suppose anything\u201d. Don\u2019t think about what needs to be done, instead, come and <em>see and ask<\/em> what is needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Changing perspectives from one to another<\/h2>\n\n\n\n<p>The relations between the elements help enterprise designers to catch the connections with adjacent facets or intersections.<\/p>\n\n\n\n<p>The figures on this page introduce the elements and their relations per each facet. These facet-driven models can be used as starting points for all the modelling cases, and especially for reframing design challenges<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identity<\/h3>\n\n\n\n<p>When exploring the Identity elements, Purpose, Story and Content, it is useful to include Brand- and Organisation -elements in the picture too, for getting the most extensive overview.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1652\" height=\"1376\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-222.png\" alt=\"\" class=\"wp-image-3471\" style=\"width:450px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-222.png 1652w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-222-300x250.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-222-1024x853.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-222-768x640.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-222-1536x1279.png 1536w\" sizes=\"auto, (max-width: 1652px) 100vw, 1652px\" \/><\/figure>\n\n\n\n<p><strong>Figure<\/strong>: Identity-related elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Experience<\/h3>\n\n\n\n<p>When exploring the Experience elements, Task, Journey and Channel, it is useful to include Brand- and Product -elements in the picture too, for getting the most extensive overview.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"1372\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-206.png\" alt=\"\" class=\"wp-image-3435\" style=\"width:450px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-206.png 1648w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-206-300x250.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-206-1024x853.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-206-768x639.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-206-1536x1279.png 1536w\" sizes=\"auto, (max-width: 1648px) 100vw, 1648px\" \/><\/figure>\n\n\n\n<p><strong>Figure<\/strong>: Experience-related elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Architecture<\/h3>\n\n\n\n<p>When exploring the Architecture elements, Capability, Process and Asset, it is useful to include Organisation- and Product -elements in the picture too, for getting the most extensive overview. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"1376\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-212.png\" alt=\"\" class=\"wp-image-3449\" style=\"width:450px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-212.png 1648w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-212-300x250.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-212-1024x855.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-212-768x641.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-212-1536x1282.png 1536w\" sizes=\"auto, (max-width: 1648px) 100vw, 1648px\" \/><\/figure>\n\n\n\n<p><strong>Figure: <\/strong>Architecture-related elements.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"366\" height=\"292\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-15.png\" alt=\"\" class=\"wp-image-2768\" style=\"width:300px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-15.png 366w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-15-300x239.png 300w\" sizes=\"auto, (max-width: 366px) 100vw, 366px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Reframing Design Challenges<\/h2>\n\n\n\n<p>When reframing by using the Facet Model, we can model a design challenge overview diagram. The perspective to be taken depends on the case. The positions of the elements can be changed according to the design challenge. Reframing can take advantage of the EDGY language\u2019s feature for translating generic base elements into specialized faceted elements. This makes it easy to change the perspective, as there are corresponding elements for activities, objects and outcomes on each facet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2488\" height=\"1248\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-17.png\" alt=\"\" class=\"wp-image-2771\" style=\"width:700px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-17.png 2488w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-17-300x150.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-17-1024x514.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-17-768x385.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-17-1536x770.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-17-2048x1027.png 2048w\" sizes=\"auto, (max-width: 2488px) 100vw, 2488px\" \/><\/figure>\n\n\n\n<p><strong>Figure<\/strong>: Reframing with the cornerstone elements.<\/p>\n\n\n\n<p><strong>Why reframing? <\/strong>Some reason causes the need for change in the enterprise. The reason for reframing can be e.g. an event that has occurred in the business environment, which has changed some conditions or circumstances. Such an occurrence can be either positive or negative in its effects. An occurrence can be e.g. or new innovative product or service, a new disruptive technology innovation, increased market share, or decreased customer satisfaction etc.<\/p>\n\n\n\n<p>It is practical to formulate the need for change explicitly and exactly so that it can be concretised, implemented, coordinated, and measured. A good practice is to use a table format and\/or diagram as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1436\" height=\"348\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-37.png\" alt=\"\" class=\"wp-image-2810\" style=\"width:700px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-37.png 1436w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-37-300x73.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-37-1024x248.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-37-768x186.png 768w\" sizes=\"auto, (max-width: 1436px) 100vw, 1436px\" \/><\/figure>\n\n\n\n<p><strong>The initial brief<\/strong> of a challenge can concern certain structural objects, that represent the substance of the enterprise: Content, Channel or Asset. In addition, the initial brief can be concerning other structural objects, Organisation, Brand or Product too. Next, the related outcomes are identified, Purpose, Task or Capability, after which related intersections are analysed. And finally, the other perspectives can be covered when appropriate.<\/p>\n\n\n\n<p>The following example patterns illustrate the paths from the initial brief to other perspectives.<\/p>\n\n\n\n<p><strong>Pattern Example 1: Reframing Identity to Experience and Architecture.<\/strong><\/p>\n\n\n\n<p>Given that a challenge is initially concerning the Identity perspective, formulated e.g. \u201ccreate a vision for digital transformation\u201d. Then reframing starts from the vision statement, which is modelled with the content element. That expresses the purpose, after which the perspective can be changed via intersections of Brand and Organisation to other perspectives a) to Experience with Tasks, and b) to Architecture with Capabilities. And finally, the offered products and\/or services can be evaluated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2876\" height=\"1268\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-34.png\" alt=\"EDGY\" class=\"wp-image-2805\" style=\"width:800px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-34.png 2876w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-34-300x132.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-34-1024x451.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-34-768x339.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-34-1536x677.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-34-2048x903.png 2048w\" sizes=\"auto, (max-width: 2876px) 100vw, 2876px\" \/><\/figure>\n\n\n\n<p><strong>Figure<\/strong>: Reframing Identity to Experience and Architecture.<\/p>\n\n\n\n<p><strong>Pattern Example 2: Reframing Experience to Architecture and Identity<\/strong>.<\/p>\n\n\n\n<p>Given that the challenge is related to the Experience perspective, the initial brief could be e.g. \u201cdesign enterprise\u2019s channel strategy for better customer experience\u201d. Then reframing starts by identifying the channel(s), after which the tasks that customers are trying to achieve are evaluated. Then the perspective can be changed via intersections: a) Product(s) can be evaluated and then changed to the Architecture perspective to evaluate concerning capabilities; b) analyse the Brand and change to the Identity perspective and analyse the purpose(s) of the enterprise. Finally, the organizational structures can be analysed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2900\" height=\"1268\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-35.png\" alt=\"EDGY\" class=\"wp-image-2806\" style=\"width:800px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-35.png 2900w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-35-300x131.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-35-1024x448.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-35-768x336.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-35-1536x672.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-35-2048x895.png 2048w\" sizes=\"auto, (max-width: 2900px) 100vw, 2900px\" \/><\/figure>\n\n\n\n<p><strong>Figure<\/strong>: Reframing Experience to Architecture and Identity.<\/p>\n\n\n\n<p><strong>Pattern Example 3: Reframing Architecture to Identity and Experience<\/strong>.<\/p>\n\n\n\n<p>Given that the challenge is covering the Architecture perspective, the initial design brief could be for example \u201cconsolidate complex legacy application landscape for digitalization\u201d. Then reframing starts by identifying the application assets, from which we get into the capabilities that lead us to concerning products and organization structures. Then we can change the perspective via these intersections. We can a) analyse purpose(s) and change to the Identity perspective. And, we can b) evaluate the tasks and change to the Experience perspective. Finally, we can end up analysing the brand of the enterprise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2896\" height=\"1276\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-36.png\" alt=\"EDGY\" class=\"wp-image-2807\" style=\"width:800px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-36.png 2896w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-36-300x132.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-36-1024x451.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-36-768x338.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-36-1536x677.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-36-2048x902.png 2048w\" sizes=\"auto, (max-width: 2896px) 100vw, 2896px\" \/><\/figure>\n\n\n\n<p><strong>Figure<\/strong>: Reframing from Architecture to Identity and Experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facets and Intersections<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1608\" height=\"1512\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-373.png\" alt=\"EDGY\" class=\"wp-image-4249\" style=\"width:600px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-373.png 1608w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-373-300x282.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-373-1024x963.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-373-768x722.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-373-1536x1444.png 1536w\" sizes=\"auto, (max-width: 1608px) 100vw, 1608px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Facets, Intersections and core relations<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4320\" height=\"2592\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-38.png\" alt=\"EDGY\" class=\"wp-image-2813\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-38.png 4320w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-38-300x180.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-38-1024x614.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-38-768x461.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-38-1536x922.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-38-2048x1229.png 2048w\" sizes=\"auto, (max-width: 4320px) 100vw, 4320px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><a>References<\/a><\/h1>\n\n\n\n<p>[1] Intersection Group pages, <a href=\"https:\/\/intersection.group\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/intersection.group<\/a> <\/p>\n\n\n\n<p>[2] Enterprise Design with EDGY pages, <a href=\"https:\/\/enterprise.design\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/enterprise.design\/<\/a><\/p>\n\n\n\n<p>[3] <em>EDGY language foundations<\/em>, book, 2023, (available as pdf), <a href=\"https:\/\/shop.intersection.group\/products\/edgy-23-softcover\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a> <\/p>\n\n\n\n<p>[4] EDGY 23 Language Foundations, Online course (4 weeks), Milan Guenther &amp; Wolfgang Goebl, <a href=\"https:\/\/intersection.group\/learning\/intersection-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/p>\n\n\n\n<p>[5] <em>Enterprise Design Patterns<\/em>, Intersection Group book, 2020, (available as pdf), <a href=\"https:\/\/shop.intersection.group\/products\/enterprise-design-patterns?pr_prod_strat=copurchase&amp;pr_rec_id=a09f6f531&amp;pr_rec_pid=7567680471268&amp;pr_ref_pid=8352544194902&amp;pr_seq=uniform\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/p>\n\n\n\n<p>[6] EDGY 23 product release, launch on 29th March 2023, webinar recording, Milan Guenther &amp; Wolfgang Goebl, <a href=\"https:\/\/www.youtube.com\/watch?v=RX3IsJ9-MiI\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"750\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-431.png\" alt=\"\" class=\"wp-image-15300\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-431.png 736w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-431-294x300.png 294w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>&#8212; Eero Hosiaisluoma <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enterprise Design approach is based on the Facet Model, which consists of three facets and their intersections.<\/p>\n<p>These facets exist in all the enterprises. They are characteristics, qualities, that enterprises have by their nature, no matter of the size, no matter if they are intentionally designed or not. The facets represent the perspectives, the viewpoints, from which an enterprise can be observed.<\/p>\n","protected":false},"author":1,"featured_media":15300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143,4,6],"tags":[19,55,7,24,5,30,13],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-architecture","category-edgy","category-enterprise-design","tag-asiakaskokemus","tag-business-architecture","tag-edgy","tag-enterprise-architecture","tag-enterprise-design","tag-liiketoiminnan-muotoilu","tag-liiketoimintamuotoilu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enterprise Design Perspectives - Holistic Enterprise Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosiaisluoma.fi\/design\/enterprise-design-perspectives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprise Design Perspectives - Holistic Enterprise Design\" \/>\n<meta property=\"og:description\" content=\"Enterprise Design approach is based on the Facet Model, which consists of three facets and their intersections. These facets exist in all the enterprises. They are characteristics, qualities, that enterprises have by their nature, no matter of the size, no matter if they are intentionally designed or not. 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