{"id":2848,"date":"2023-10-08T19:03:27","date_gmt":"2023-10-08T16:03:27","guid":{"rendered":"https:\/\/hosiaisluoma.fi\/design\/?p=2848"},"modified":"2025-11-15T16:40:07","modified_gmt":"2025-11-15T14:40:07","slug":"business-design","status":"publish","type":"post","link":"https:\/\/hosiaisluoma.fi\/design\/business-design\/","title":{"rendered":"Enterprise Design"},"content":{"rendered":"\n<p>Enterprise Design is an approach that unites all stakeholders, disciplines and competence groups, with the EDGY notation serving as a common language that is easy to learn and understand. EDGY is simple, clear, colorful, and visually appealing. <\/p>\n\n\n\n<p>Enterprise Design is well-suited for collaborative activities like co-design, co-creation, and collaboration. It can be utilized in various ways and for different needs. Enterprise Design is a valuable approach for businesses, the public sector, and non-profit organizations alike, as it offers a clear and versatile development model. It holistically aligns the organization and its business goals with the customer perspective and operational activities.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\"><strong>Enterprise Design<\/strong> is a holistic and people-centric approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enterprise Design Facet Model<\/h2>\n\n\n\n<p>Enterprise Design approach is based on the Facet Model, which consists of three facets and their intersections.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1744\" height=\"1632\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-394.png\" alt=\"\" class=\"wp-image-9893\" style=\"width:502px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-394.png 1744w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-394-300x281.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-394-1024x958.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-394-768x719.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-394-1536x1437.png 1536w\" sizes=\"auto, (max-width: 1744px) 100vw, 1744px\" \/><\/figure>\n<\/div>\n\n\n<p>These facets exist in all enterprises and all types of business. They are characteristics and qualities, that enterprises have by their nature, regardless of the size, whether they are intentionally designed or not. The facets represent the perspectives, the viewpoints, from which an enterprise can be observed.<\/p>\n\n\n\n<p>The facets are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identity<\/strong> \u2013 why do we and our enterprise exist, what motivates and drives us?<\/li>\n\n\n\n<li><strong>Experience<\/strong> \u2013 what people need, feel and want to get done with our help?<\/li>\n\n\n\n<li><strong>Architecture<\/strong> \u2013 how and with what we are running our enterprise?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The intersections are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organisation<\/strong> \u2013 how are we organised?<\/li>\n\n\n\n<li><strong>Brand<\/strong> \u2013 what is our reputation and image?<\/li>\n\n\n\n<li><strong>Product<\/strong> \u2013 what do we make and offer for people\u2019s benefit?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The facets are connected through intersections, forming a coherent whole that represents the business. The Facet Model scales to different levels of purpose. The same facets and their intersections exist in almost all large and small entities. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"182\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-396.png\" alt=\"\" class=\"wp-image-9899\" style=\"width:59px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>The sailboat represents the business entity being examined. The term &#8220;enterprise&#8221; can refer to an organisation or a part of an organisation, such as a business unit. It can also represent the ecosystem in which the organisation operates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enterprise Design<\/strong> is a holistic approach<\/h2>\n\n\n\n<p>The Facet Model supports a holistic examination. It helps in asking the right questions when designing and developing the overall entity.<\/p>\n\n\n\n<p>Facets<strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>Identity<\/strong> facet helps in answering the &#8220;Why&#8221; questions.<\/li>\n\n\n\n<li>The <strong>Experience<\/strong> facet addresses the &#8220;What&#8221; questions.<\/li>\n\n\n\n<li>The <strong>Architecture<\/strong> facet provides answers to the &#8220;How&#8221; questions.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Intersections<strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>Products and Services<\/strong> intersection answers the question of what we do and offer.<\/li>\n\n\n\n<li>The <strong>Organization<\/strong> intersection addresses how we are organized.<\/li>\n\n\n\n<li>The <strong>Brand<\/strong> &#8220;manifests&#8221; our identity to people, answering questions about the perceptions we create and how we want to be seen and understood.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3216\" height=\"1724\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-402.png\" alt=\"\" class=\"wp-image-9936\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-402.png 3216w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-402-300x161.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-402-1024x549.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-402-768x412.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-402-1536x823.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-402-2048x1098.png 2048w\" sizes=\"auto, (max-width: 3216px) 100vw, 3216px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Enterprise Design and Perspective Switching<\/h2>\n\n\n\n<p>Enterprise Design involves the ability to switch perspectives to gain a comprehensive understanding of the business. By changing perspectives, we can examine different aspects of the enterprise, ensuring that all relevant elements are considered. This flexibility in perspective helps in aligning various components of the enterprise with its overall goals and strategy, ensuring a cohesive and effective design that addresses the needs of the business and its stakeholders.<\/p>\n\n\n\n<p>Using the Enterprise Design Facet Model, we can examine the whole entity from different perspectives, considering all relevant aspects from the viewpoints of various stakeholder groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identity <\/strong>perspective<strong>:<\/strong> This perspective allows us to examine the business itself, its objectives, and service promises.<\/li>\n\n\n\n<li><strong>Experience <\/strong>perspective<strong>:<\/strong> This helps us understand customer needs, customer journeys, and gain insights into customer understanding.<\/li>\n\n\n\n<li><strong>Architecture <\/strong>perspective<strong>:<\/strong> This enables us to fulfill our promises to customers, achieve our goals, and implement changes in operational activities.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Additionally<strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organisation <\/strong>intersection<strong>:<\/strong> We use this to design our organisational structures, consider renewal, collaboration, and cultural aspects.<\/li>\n\n\n\n<li><strong>Product and Service <\/strong>intersection<strong>:<\/strong> This focuses our attention on what we offer and how we deliver it.<\/li>\n\n\n\n<li><strong>Brand <\/strong>intersection<strong>:<\/strong> This involves considering how we communicate about ourselves, our activities, and our offerings.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The most useful approach is to examine all factors influencing the entity together, as everything impacts everything.<\/p>\n\n\n\n<p>Switching perspectives allows us to view the whole from different lenses when addressing development challenges. This helps us consider all influencing factors, including those we might not have initially thought of.<\/p>\n\n\n\n<p>The Enterprise Design Facet Model provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An approach and ready-made model.<\/li>\n\n\n\n<li>Assistance in asking the right questions.<\/li>\n\n\n\n<li>Support for building a shared understanding.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>The Enterprise Design Facet Model is a tool and means for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perspective switching (reframing).<\/li>\n\n\n\n<li>Designing and co-designing the whole entity.<\/li>\n\n\n\n<li>Structuring development challenges and problems.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Enterprise Design and EDGY are suitable for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business and organisational renewal and change implementation, business transformations.<\/li>\n\n\n\n<li>Facilitating co-design and discussions.<\/li>\n\n\n\n<li>Visualization and documentation.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Enterprise Design and EDGY?<\/h2>\n\n\n\n<p>In organizations, there are multiple expert groups that operate within their own silos. Each group has its own specialised terminology and tools, which often result in different and incompatible outputs. A common language is lacking\u2026<\/p>\n\n\n\n<p>The Enterprise Design approach, along with its EDGY language, is human-centered. Enterprise Design emphasizes collaboration and co-design, where various expert groups and stakeholders work together towards a common understanding of the enterprise.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background has-medium-font-size\" style=\"background-color:#80ffb7\"><strong>EDGY<\/strong> is a common language for all expert groups involved in co-design (collaborative development).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1846\" height=\"1820\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-399.png\" alt=\"EDGY base elements\" class=\"wp-image-9924\" style=\"width:487px;height:auto\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-399.png 1846w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-399-300x296.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-399-1024x1010.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-399-768x757.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-399-1536x1514.png 1536w\" sizes=\"auto, (max-width: 1846px) 100vw, 1846px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: EDGY base elements.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">EDGY<\/h2>\n\n\n\n<p>EDGY is a simple language that consists of just four fundamental elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>People<\/strong><\/li>\n\n\n\n<li><strong>Activity<\/strong><\/li>\n\n\n\n<li><strong>Object<\/strong><\/li>\n\n\n\n<li><strong>Outcome<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Specialised elements are derived from these fundamentals within each perspective (<em>Identity, Architecture, and Experience<\/em>) and intersections (<em>Organization, Brand, and Product\/Service<\/em>). The shapes of these elements follow the fundamental element&#8217;s visual language:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Outcomes<\/strong> are rounded.<\/li>\n\n\n\n<li><strong>Activities<\/strong> are arrow-shaped.<\/li>\n\n\n\n<li><strong>Objects<\/strong> are angular (depicting structural aspects).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Associations (links) or information flows can be depicted between the elements. These relation types are sufficient for describing various scenarios.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3220\" height=\"1690\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-398.png\" alt=\"EDGY\" class=\"wp-image-9922\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-398.png 3220w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-398-300x157.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-398-1024x537.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-398-768x403.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-398-1536x806.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-398-2048x1075.png 2048w\" sizes=\"auto, (max-width: 3220px) 100vw, 3220px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: EDGY.<\/figcaption><\/figure>\n\n\n\n<p>In EDGY, there is also a mechanism for additional notations. Tags can be used to add further specifications to elements, such as distinguishing the type of asset. For example, identifying whether an asset is a software system, technology, or information element. Additionally, metrics (using traffic light colors) can be attached to elements to represent aspects such as risks. These labels (tags and metrics) can be customized as needed, such as by changing their color coding.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2904\" height=\"1728\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-400.png\" alt=\"\" class=\"wp-image-9927\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-400.png 2904w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-400-300x179.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-400-1024x609.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-400-768x457.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-400-1536x914.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-400-2048x1219.png 2048w\" sizes=\"auto, (max-width: 2904px) 100vw, 2904px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: EDGY elements, relations, labels.<\/figcaption><\/figure>\n\n\n\n<p>EDGY includes default interaction types between elements, which facilitates the application and use of the language. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4560\" height=\"2672\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-401.png\" alt=\"\" class=\"wp-image-9930\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-401.png 4560w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-401-300x176.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-401-1024x600.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-401-768x450.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-401-1536x900.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-401-2048x1200.png 2048w\" sizes=\"auto, (max-width: 4560px) 100vw, 4560px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: EDGY pre-defined relations.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3360\" height=\"1886\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-404.png\" alt=\"\" class=\"wp-image-10730\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-404.png 3360w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-404-300x168.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-404-1024x575.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-404-768x431.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-404-1536x862.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-404-2048x1150.png 2048w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-404-1110x624.png 1110w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-404-528x297.png 528w\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>.<\/p>\n\n\n\n<p>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-161-1024x504.png\" alt=\"\" class=\"wp-image-10718\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-161-1024x504.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-161-300x148.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-161-768x378.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-161-1536x755.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-161-2048x1007.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: EDGY.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-162-1024x573.png\" alt=\"\" class=\"wp-image-10722\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-162-1024x573.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-162-300x168.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-162-768x430.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-162-1536x860.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-162-2048x1147.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3520\" height=\"2236\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-410.png\" alt=\"\" class=\"wp-image-10754\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-410.png 3520w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-410-300x191.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-410-1024x650.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-410-768x488.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-410-1536x976.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-410-2048x1301.png 2048w\" sizes=\"auto, (max-width: 3520px) 100vw, 3520px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3520\" height=\"2204\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-414.png\" alt=\"\" class=\"wp-image-10770\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-414.png 3520w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-414-300x188.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-414-1024x641.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-414-768x481.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-414-1536x962.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-414-2048x1282.png 2048w\" sizes=\"auto, (max-width: 3520px) 100vw, 3520px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3520\" height=\"2208\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-413.png\" alt=\"\" class=\"wp-image-10760\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-413.png 3520w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-413-300x188.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-413-1024x642.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-413-768x482.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-413-1536x963.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-413-2048x1285.png 2048w\" sizes=\"auto, (max-width: 3520px) 100vw, 3520px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Enterprise Design Wheel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"1204\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-418.png\" alt=\"Enterprise Design Wheel\" class=\"wp-image-10798\" style=\"width:500px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-418.png 1204w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-418-300x300.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-418-1024x1024.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-418-150x150.png 150w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-418-768x768.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-418-510x510.png 510w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: Enterprise Design Wheel.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3072\" height=\"1630\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-425.png\" alt=\"Enterprise Design Wheel\" class=\"wp-image-10854\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-425.png 3072w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-425-300x159.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-425-1024x543.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-425-768x408.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-425-1536x815.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-425-2048x1087.png 2048w\" sizes=\"auto, (max-width: 3072px) 100vw, 3072px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3134\" height=\"1048\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-158.png\" alt=\"EDGY\" class=\"wp-image-10697\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-158.png 3134w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-158-300x100.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-158-1024x342.png 1024w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-158-768x257.png 768w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-158-1536x514.png 1536w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2024\/08\/image-158-2048x685.png 2048w\" sizes=\"auto, (max-width: 3134px) 100vw, 3134px\" \/><figcaption class=\"wp-element-caption\"><strong>Figure<\/strong>: EDGY Facets.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">EDGY tools<\/h2>\n\n\n\n<p>The Enterprise Design language, EDGY, from the <a href=\"https:\/\/intersection.group\" target=\"_blank\" rel=\"noreferrer noopener\">Intersection Group<\/a>, enables people to design well-designed outcomes for better enterprises!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"970\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-252.png\" alt=\"EDGY tools\" class=\"wp-image-3641\" style=\"width:200px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-252.png 822w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-252-254x300.png 254w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-252-768x906.png 768w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/figure>\n<\/div>\n\n\n<p>EDGY diagrams can be created with several tools, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.drawio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Draw.io<\/a> (available as Confluence plugin, which enables lots of features for combining diagrams, text and tables)<\/li>\n\n\n\n<li><a href=\"https:\/\/miro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.qualiware.com\/edgy\" target=\"_blank\" rel=\"noreferrer noopener\">QualiWare<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.valueblue.com\/bluedolphin\" target=\"_blank\" rel=\"noreferrer noopener\">BlueDolphin<\/a><\/li>\n\n\n\n<li>Powerpoint<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>More to come.<\/p>\n\n\n\n<p>EDGY stencils (+ lots of information) can be found on the Intersection Group&#8217;s Enterprise Design with EDGY pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/enterprise.design\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise Design with EDGY<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><a>References<\/a><\/h1>\n\n\n\n<p>[1] Intersection Group pages, <a href=\"https:\/\/intersection.group\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/intersection.group<\/a> <\/p>\n\n\n\n<p>[2] Enterprise Design with EDGY pages, <a href=\"https:\/\/enterprise.design\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/enterprise.design\/<\/a><\/p>\n\n\n\n<p>[3] <em>EDGY language foundations<\/em>, book, 2023, (available as pdf), <a href=\"https:\/\/shop.intersection.group\/products\/edgy-23-softcover\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a> <\/p>\n\n\n\n<p>[4] EDGY 23 Language Foundations, Online course (4 weeks), Milan Guenther &amp; Wolfgang Goebl, <a href=\"https:\/\/intersection.group\/learning\/intersection-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/p>\n\n\n\n<p>[5] <em>Enterprise Design Patterns<\/em>, Intersection Group book, 2020, (available as pdf), <a href=\"https:\/\/shop.intersection.group\/products\/enterprise-design-patterns?pr_prod_strat=copurchase&amp;pr_rec_id=a09f6f531&amp;pr_rec_pid=7567680471268&amp;pr_ref_pid=8352544194902&amp;pr_seq=uniform\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/p>\n\n\n\n<p>[6] EDGY 23 product release, launch on 29th March 2023, webinar recording, Milan Guenther &amp; Wolfgang Goebl, <a href=\"https:\/\/www.youtube.com\/watch?v=RX3IsJ9-MiI\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#80ffb7\">Enterprise Design with EDGY &#8211; for creating well-designed outcomes for better enterprises.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"656\" src=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-251.png\" alt=\"\" class=\"wp-image-3615\" style=\"width:300px\" srcset=\"https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-251.png 706w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-251-300x279.png 300w, https:\/\/hosiaisluoma.fi\/design\/wp-content\/uploads\/2023\/10\/image-251-270x250.png 270w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<p>&#8212; Eero Hosiaisluoma<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enterprise Design covers all that is meaningful for understanding the enterprise as a whole. It is a holistic approach to designing better enterprises through three facets: identity, experience and architecture, and their intersections: organisation, brand and product.<\/p>\n","protected":false},"author":1,"featured_media":3615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,4,6],"tags":[19,46,11,12,29,14,44,43,45,42,7,24,5,33,30,13,34,25],"class_list":["post-2848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-design","category-edgy","category-enterprise-design","tag-asiakaskokemus","tag-asiakasymmarrys","tag-business-design","tag-business-development","tag-customer-experience","tag-customer-insight","tag-customer-oriented","tag-customer-centrism","tag-customer-first","tag-customer-focused","tag-edgy","tag-enterprise-architecture","tag-enterprise-design","tag-kokonaisarkkitehtuuri","tag-liiketoiminnan-muotoilu","tag-liiketoimintamuotoilu","tag-ratkaisuarkkitehtuuri","tag-solution-architecture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enterprise Design - Holistic Enterprise Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosiaisluoma.fi\/design\/business-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprise Design - Holistic Enterprise Design\" \/>\n<meta property=\"og:description\" content=\"Enterprise Design covers all that is meaningful for understanding the enterprise as a whole. 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