{"id":3386,"date":"2023-10-17T16:01:49","date_gmt":"2023-10-17T13:01:49","guid":{"rendered":"https:\/\/hosiaisluoma.fi\/design\/?p=3386"},"modified":"2025-11-16T05:54:39","modified_gmt":"2025-11-16T03:54:39","slug":"milky-way-map-with-edgy","status":"publish","type":"post","link":"https:\/\/hosiaisluoma.fi\/design\/milky-way-map-with-edgy\/","title":{"rendered":"Milky Way Map with EDGY"},"content":{"rendered":"
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\"edgy\"<\/figure>\n<\/div>\n\n\n

A Milky Way Map<\/em><\/strong> is a visual representation of the whole business or some part of it. A Milky Way Map is a visualisation of the geography of the business of the enterprise. It shows the big picture in a single view, including what<\/strong><\/em> are the customer activities or tasks to be done, and how<\/strong><\/em> the enterprise serves those tasks, and why<\/strong><\/em> the enterprise is doing all this. The Milky Way Map combines the customer’s perspective and the enterprise’s business perspective. All in one map, the Enterprise Map.<\/p>\n\n\n\n

Customer Insight + Business Insight <\/h3>\n\n\n\n

The Milky Way Map provides an overall insight into the business of an enterprise, aligned with the customer insight information. The Milky Way Map can be used as a communication model & method from managers to developers, for everybody who is interested in business design and what is happening in and around the enterprise. The Milky Way Map brings together the customer perspective and the enterprise business perspective. From customer tasks via operations to business goals.<\/p>\n\n\n\n

Communication<\/h3>\n\n\n\n

The Milky Way Map is at its best in communication and knowledge sharing between the decision-makers, development teams etc. The idea is simple: the overview of an enterprise is provided within a map. This image makes it easier for us to construct a common, shared mental model and to associate entities. <\/p>\n\n\n\n

A Milky Way Map is a visualisation of the business.<\/p>\n\n\n

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Figure<\/strong>: The Golden Circle by Simon Sinek.<\/figcaption><\/figure>\n<\/div>\n\n\n

The Milky Way Map is analogous to the Golden Circle<\/em> by Simon Sinek introduced in the book Start With Why<\/em>. In the famous TED talk (link<\/a>) Sinek explains the story of the Golden Circle as follows: \u201cmost of the organisations know WHAT<\/em> they do, some organisations know HOW<\/em> they do it, but only a few organisations know WHY<\/em> they do what they do. And the organisations that are concentrated on ‘why<\/em> they do what they do’, are the most successful according to Sinek (he uses Apple as an example). By WHY Sinek means the purpose, the cause and beliefs of why the organization exists. The clearest thing is the what<\/em>, and the fuzziest thing is the why<\/em>. Sinek explains that inspired organisations think, act and communicate from the inside-out, starting from the why. <\/p>\n\n\n\n